1. Avoid client-side rendering
Google recommends that websites with fast changing content and large websites should avoid client-side rendering because it can cause UX issues, and it can cause a delay in indexing. Google recommends dynamic rendering, i.e. web crawlers should get an easy to parse static HTML page.
3. Don't trigger lazy-loading elements by scroll events
Lazy loading means that a web page element won't be loaded until the point at which it is needed. For example, an image at the bottom of a web page might only be loaded if the browser of the web page visitor displays the bottom of the page.
Google says that you shouldn't use scroll events to trigger lazy-loading. Desktop users might resize their browser window to get more content so the scroll event wouldn't be triggered in that case. More importantly, Google does not scroll so that lazy-loading content wouldn't be visible to Google.
4. You don't need to specify what Google should render
It is Google's job to parse the content of your web pages. You don't have to implement anything on your website to tell Google what they should render. Not rendering particular elements on your web pages can also cause problems.
6. Google can ignore third-party scripts
If Google finds third-party scripts that aren't useful to render a page, they will avoid fetching these scripts.
Make sure that search engines can index your pages
If possible, deliver your web page content in plain HTML to search engines. The easier it is to parse your web pages, the more likely it is that your content can be indexed correctly.
To make sure that your web pages can be parsed by all crawlers, check your web pages with the website audit tool in SEOprofiler. You can create your SEOprofiler account here:
Check your pages now
Google: don’t optimize for RankBrain
"On Twitter, Google’s John Mueller said that you shouldn’t optimize your web pages for RankBrain. RankBrain is Google’s AI that interprets search queries to deliver the right results. [...] the links that point to a website and the content of the website are the most important signals in Google’s ranking algorithm."
Google is testing expandable highlight icons for hotel listings
"The first difference from the current design that users can notice in this test is that the icons are rounded and shadowed instead of the normally flat icons. They are designed to look and feel like something users could click on."
Google on international website SEO
"In a webmaster hangout on YouTube, Google’s Martin Schmidt and Google’s John Mueller shared some tips for international websites. If your website is available in different versions for different regions, this might help you."
Organic reputation management & brand protection
"Driving visitors to your site is about much more than just rankings. Branding is playing a larger and larger role in acquisition. [...] When looking for the keywords you want to assess, ensure you consider the below aspects of your company."
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