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The Axandra newsletter archive
28 May 2002
WEEKLY SEARCH ENGINE FACTS
http://www.Axandra.com
Issue #5 - May 28, 2002
Copyright 2002 Axandra / Voget Selbach Enterprises GmbH
Hello!
Welcome to a new issue of Weekly Search Engine Facts!
Again, we'll draw conclusions from the biggest search engine study ever conducted. In the study, we analyzed more than 103,320 top 10 Web pages to discover why they have top rankings. This weekly newsletter tells you about some of our findings.
1. Facts of the week: Keyword density on AltaVista
Does a high keyword density really influence the ranking of a Web site?
Keyword density answers the question "How much of the body text is search term?". You might think that a high keyword density would automatically result in a good search engine listing for that search term. Web sites that use a special search term very often should be relevant for
that search term.
However, that doesn't seem to be true on AltaVista. 88.65% of all tested Web pages had a keyword density of 0%. That means that 88.65% of all top 10 Web pages we tested on AltaVista did not contain the queried search term! It seems that other factors play a high role on AltaVista.
That's surprising because most search engine optimization specialists recommed a high keyword density for a good ranking on search engines. But which factors do help if you wants to have a high ranking on AltaVista? We'll reveal some of these factors in future issues of this newsletter.
Source: Search Engine Ranking Studies Q2/2002
Is keyword density important for Google? You can find it out here:
http://www.axandra.com/search-engine-studies/
We conducted the most comprehensive search engine ranking study examining 103,260 top 10 Web pages on 6 search engines. The results cover 140 topics, for example link popularity, Meta tags, inbound/outbound links, keyword density, document types.
2. 19 common mistakes that prevent your Web site from getting top rankings on search engines - Part 4 of 19
Is your Web site not getting listed in search engines? Is your Web site listed but it's not getting top rankings? In our series we tell you the 19 common mistakes for low or no ranking and what you can do about it.
Reason #4: You have submitted your Web site too often.
If you submit your Web site more often than once a month, most search engines will consider that spamming and they will skip your site.
Spamming does not work with search engines. Most likely, it will backfire to you. More and more search engines are able to detect spam attempts and penalize or ban your page from their listings.
Sites that spam search engines degrade the value of search engine listings. As the problem grows, these sites may face the same backlash that spam mail generates. The content of most Web pages ought to be enough for search engines to determine relevancy without webmasters having to resort to repeating keywords for no reason other than to try and "beat" other Web pages. The stakes will simply keep rising, and users will also begin to hate sites that undertake these measures.
Submit your Web site to search engines and wait for 4 weeks. Then search for the URL of your site. If the search engine cannot find your site, submit your URL again.
How you can check if your Web site has been indexed:
http://www.searchenginewatch.com/webmasters/checkurl.html
How often you should resubmit your Web pages?
http://www.promoteclick.com/articles/ar22.htm
3. Previous articles
Robots.txt on 6 search engines
https://newsletter.seoprofiler.com/newsletter4.htm
Teoma and reciprocal links:
https://newsletter.seoprofiler.com/newsletter3.htm
Web site age on Google and AltaVista:
https://newsletter.seoprofiler.com/newsletter2.htm
4. Recommended resources
*** Check your popularity today!
The freeware program " Link Popularity Check " has been awarded 5 points from NoNags.com because it offers a fast and easy way to check your link popularity on five search engines at once.
*** We pay you up to US$139.98!
Our 2-tier affiliate program pays you 35% + 10% for the sale of our products:
http://www.Axandra.com/affiliates.htm
*** ARELIS - Axandra's Reciprocal Links Solution
BestWebSites.com about ARELIS 2.3:
" Axandra's Reciprocal Links Solution automatically finds suitable Web sites for webmasters, sorts them by relevancy and lists them for review. This allows webmasters to concentrate only on the Web sites that will bring them very targeted traffic. A built-in email editor and tested email templates help ARELIS users to contact Web site owners with customized email messages."
Version 3.0 is planned to be released in about 1-2 weeks. Buy ARELIS now and you'll get version 3.0 for free.
Download the free trial version now:
http://www.Axandra.com/download.htm
* Marketing Web sites that we use
http://www.axandra.com/webmaster-resources/index.htm
Please recommend this issue to anyone you know who is interested in search engine facts. It's a good way to stay in touch with your clients, too.
If you're receiving this issue as a forward, and would like to get your own free subscription, visit
http://www.Axandra.com/subscribe.htm
Back issues:
https://newsletter.seoprofiler.com
Copyright 2002 Axandra / Voget Selbach Enterprises GmbH
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