| The Axandra newsletter archive - 27 April 2004 |
| Welcome to the latest issue of the Search Engine Facts newsletter.
This week, we researched who works with whom in the UK search engines market. In the news: A Google IPO might be announced this week, Google founder Brin talks about Gmail and much more. Table of contents:
We hope that you enjoy this newsletter and that it helps you to get more out of your web site. Please pass this newsletter on to your friends. Best regards, |
| 1. Which search engine works with whom in the UK? |
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It's essential to know which search engines and directories work together. If you want to plan an effective search engine optimization strategy, you must know which search engines cooperate and who gets the search results from whom.
Early this year, we have released a similar table for the US market. Since many US companies are interested in the European search engine market, we've compiled a new table that tells you which search engines in the UK get their search results from whom.
As of 27 April 2004. Note that partnerships and alliances regularly change in the search engine world. Remember that you can find this kind of content only in this Search Engine Ranking Facts newsletter. We recommend the software program Internet Business Promoter (IBP) to promote your web site because it supports all of the UK search engines and directories mentioned above. |
| 2. Search engine news of the week |
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Google said to pick bankers to lead I.P.O. "Credit Suisse First Boston and Morgan Stanley, emerged as Google's choice to lead the underwriting of an eagerly sought initial public offering. The offering is scheduled to be announced this week, executives close to the planned deal confirmed." AXA challenges Google's business model AXA, the world's No.3 insurer, is taking Google Inc to court next month in the latest trademark challenge to threaten the heart of Google's business model - advertising.
"UK Net Guide has bought LookSmart's UK directory in a deal worth six figures. [...] Paul Mead, head of sales at UK Net Guide, said that they signed the deal to take advantage of LookSmart's much bigger database and established UK user base." "Yahoo CEO Terry Semel pulled in an additional $18.8 million after selling 500,000 stock options earlier this week, according to a filing with the Securities and Exchange Commission. [...] Last week, the chief executive sold 1.5 million options, adding roughly $60 million to his wealth."
"Yahoo will offer its new China auction service for free over the next few years, with an eye to overtaking industry leader eBay in the market."
"InfoSpace said it will continue to include Google's search service in its family of Web portals through 2006. The deal, originally signed in September 2002, also covers Google's sponsored listings services, which offer paid-for links alongside information ferreted out by its search engine." |
| 3. Articles of the week |
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Google's Brin talks on Gmail future "Gmail, Google's new Web-based e-mail service, has sparked commentary, controversy and even calls for congressional action. eWEEK's Steve Gillmor explored the perils and possibilities of the free software-as-service in an exclusive conversation with Google co-founder Sergey Brin." "E-mail marketers may be surprised to learn what happens when recipients see their messages in Google's soon-to-debut, ad-supported e-mail application. Messages contain ads for competitors' products."
"Co-founder Larry Page talks about the vast possibilities in search and what brought him and Sergey Brin together."
"PartsExpress.com proudly touts itself as the Net's No. 1 source for audio, video and speaker components--but online shoppers who rely on an optional feature in the Google search engine to block sites would never know it." "I've been testing a not-yet-ready-for release version of the Gmail service and my overall impression is quite positive, privacy issues aside."
"As Google advances toward economic riches, we suggest that it not lose sight of what has brought it this far: honest search with relevant results. We would also suggest that Google officials keep in mind this lesson from the dot-com boom and bust: Greed kills." "After fighting a rearguard battle for much of the past two years, America Online is going on the offensive with a new plan to retain customers and expand its business on the Web--a strategy it has tried before with little success. [...] The idea of turning AOL.com into a Web portal along the lines of Yahoo or Microsoft's MSN is not new, but it comes at a critical time for the Time Warner division." |
| 4. Recommended resources |
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IBP 4 beta 7 available - Last change to make your suggestions
"Aside from the obvious value that ARELIS provides in helping us all acquire link partners, we have found it an invaluable tool for our website development clients. Here's why. When we train our clients to use ARELIS as part of their website maintenance, it enlightens them about their competition and about sites that relate to them but don't compete directly--and many of the latter can become potential business partners as well as link partners. We've found that many small businesses put up a web site, but haven't studied their competition beyond a cursory look to see what the sites look like. Using ARELIS teaches clients much more. Does the competition (or potential business partner) have link pages, how many pages, how targeted, how well organized, and even more important, does the partner take links seriously and use ARELIS or a competitor? By looking at this you learn right away whether a site's links are the result of an intentional linking effort, or just a random collection they threw together. This tells you if they're likely to respond to your link request communications. It's a quick study with ARELIS. You learn a lot about every site ARELIS finds when you intend to have a relationship with that site. You learn about all the unique sites that relate to your business and you learn what your competitors are doing. In addition ARELIS empowers and engages our clients to be more involved in their site. We teach them to do all the ARELIS 'work' then create the links pages and upload them. We make a separate ARELIS directory on the server to keep it organized for them, teach them how to work with ARELIS locally, and we create the link page template and teach them how to use it. We teach them how to upload and test their links, too. It's magical for folks who do not do web design or development to create web pages and put them on their site. We've found that clients who are willing to be involved with their sites at this level are much more successful than clients that hire us to do their ARELIS work and just sit back."
Find affordable web hosting companies, get a bonus when you sign up on a pay per click search engine and more on the active webmasters directory. |
| 5. Previous articles |
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