Weekly SEO news: 6 December 2005 |
Welcome
to the latest issue of the Search Engine
Facts newsletter.
This week, the Google founders tell us why they are not happy with the search results on Google. In the news: Google might release Google Calendar today, Yahoo uses a new way to target ads and more. Table of contents: |
1. Facts of the week: Why Google is not happy with its results |
Google's recent Jagger update has caused a lot of trouble for many webmasters. Although Google tried to eliminate spam pages from its search results, many spam-free web sites have also been hit by this ranking algorithm update. During Google's update, MSN.com temporarily had a PageRank of 2. Even the spam-free blogs of some Google employees were removed from Google's index (they have been restored in the meantime). It's obvious that Google had some problems with this ranking algorithm update and that not everything went the way it should. Why did Google run such a big ranking algorithm update?
How to survive future Google updates
We can expect many more ranking algorithm updates from Google and the other search engines. If you prepare your web pages as described above, you don't have to be afraid of upcoming changes. |
2. Search engine news of the week |
Search engine newslets |
3. Articles of the week |
Madison
Avenue faces Google fears
"Security researcher Matan Gillon has published a proof-of-concept flaw that exploits Google Desktop, the search software that runs on a local PC, and Internet Explorer 6. [...] Gillon discovered that on certain pages, such as Google News, it was easy to extract the security key that the local copy of Google Desktop needs to permit queries to be executed."
"Google, Yahoo, Microsoft, eBay, Amazon, etc. are not small companies. They are made up of thousands of individuals, a few of whom just might be...well...a bit off balance. [...] Imagine that an engineer at a major Internet company decides he has a thing for young blond women. [...] This engineer has access to, or can figure out how to get access to, pretty much all the information he wants on all the young blond women that use his company's services near where he lives (by zip, keyword, etc.)." "It's not that we believe Google is evil. What we believe is that Google, Inc. is at a fork in the road, and they have some big decisions to make." |
4. Recommended resources |
PC Pro UK magazine about IBP
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5. Previous articles |