The Axandra newsletter archive

25 June 2002

We examined six search engines to find out what it takes to obtain a good ranking on the most important search engines.

This week, we analyze one of the results of our Google study. We wanted to know if the usage of JavaScript influences the ranking of a Web page on Google. Some search engine experts say that JavaScript has a negative effect on the ranking of your pages and that you should avoid it on your most important pages.

Our study shows that 40.39% of all #1 result pages on Google don't use JavaScript. That means that nearly 60% of all #1 result page contain JavaScript code.

30.90% of all #1 result pages use internal JavaScript code, 4.12% use external JavaScript code and 25.59% use both internal and external JavaScript code.

It seems that in general JavaScript code doesn't affect search engine rankings on Google negatively.

Source:
Search Engine Ranking Studies Q2/2002
http://www.axandra.com/search-engine-studies/index.htm

If you want to know what other factors are taken into account by Google, read the full search engine ranking study:
http://www.axandra.com/search-engine-studies/index.htm

Reason #7: Your Web pages are created dynamically.

Databases and dynamically generated Web pages are great tools to manage the contents of big Web sites. Imagine you'd have to manage the Web site contents of the New York Times without databases...

Unfortunately, dynamically generated Web pages can be a nightmare for search engine spiders because the pages don't actually exist until they are requested. A search engine spider is not going to be able to select all necessary variables on the submit page.

The exceptions are the spider programs from Google and Inktomi. They are able to index Web pages that are dynamically generated, even those that use question marks and query strings.

On the other side, AltaVista isn't able to index dynamically generated Web pages, and here's why:

http://help.altavista.com/adv_search/ast_haw_wellindexed

If you create dynamic Web pages with the help of Active
Server Pages (ASP), ColdFusion, CGI, Perl or the Apache
Server, then the following Web page offers good avice:

http://spider-food.net/dynamic-page-optimization-b.html

It displays the results in an easy to read, color coded report window and also provides some tips for improving your link popularity. The popularity check is based on the results from Google, AltaVista, HotBot, MSN and AllTheWeb.

Rated 5 out of 5 - CompletelyFreeSoftware.com
Rated 5 out of 5 - NoNags.com
Rated 5 out of 5 - SofoTex.com
Rated 5 out of 5 - WebAttack.com

Get it while it's freeware:
http://www.CheckYourLinkPopularity.com


>>> ARELIS - Axandra's Reciprocal Links Solution

Reciprocal links can get you a lot of targeted traffic and they improve the link popularity of your Web site in the search engines.

The top rated Windows software ARELIS automates most of the previously tedious and time-consuming tasks. It's the first software program that provides a serious, spam-free reciprocal links solution for professional webmasters.

Free download:
http://www.Axandra.com/arelis/download.htm

CoolToolAwards.com says about ARELIS: "It may be just what you are looking for. You can most likely uncover hundreds of non-competitive Web sites who will be happy to cross-link to you."


>>> Now more than 100 affiliates

Our affiliate program now pays you 35% + 10% for every sale of our products:

http://www.Axandra.com/affiliates.htm


>>> Marketing Web sites we recommend

http://www.axandra.com/webmaster-resources/index.htm

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http://www.Axandra.com/subscribe.htm


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Copyright 2002 Axandra / Voget Selbach Enterprises GmbH

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