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The Axandra newsletter archive

2 July 2002

WEEKLY SEARCH ENGINE FACTS
http://www.Axandra.com

Issue #10 - July 2, 2002
Copyright © 2005 Axandra / Voget Selbach Enterprises GmbH

Hello!

Welcome to this week's issue of Search Engine Facts.

1. Facts of the week: Document types, WiseNut vs. Google

WiseNut, a search engine officially launched in September 2001 and bought by LookSmart in March 2002, claims to have the fastest and most cost-effective search technology. It says it can index 50 million pages a day using only 100 off- the-shelf servers. The company says that its database has identified 1.5 billion pages and collected 800 million pages so far (compared to Google's 1 billion collected pages).

http://www.WiseNut.com

When a new search engine comes up, it's important to know which document types it can index. Our search engine ranking study showed that WiseNut is able to index the most documents that Google is capable of indexing, too.

Of course, Web pages ending in .htm and .html are no problem for WiseNut. In addition, WiseNut is able to index dynamic Web pages that end in .asp, .cfm, .cgi or .php.

However, in contrast to Google, WiseNut does not index PDF files and it doesn't index .jhtml and .xml documents.

Source: Search Engine Ranking Studies Q2/2002
http://www.Axandra.com/search-engine-studies/index.htm

If you want to know what file types are accepted by AltaVista, Google and other search engines, read our search engine studies: http://www.Axandra.com/search-engine-studies

2. 19 common mistakes that prevent your Web site from getting top rankings on search engines - Part 8 of 19

Is your Web site not getting listed in search engines? Is your Web site listed but it's not getting top rankings? In our series we tell you the 19 common mistakes for low or no ranking and what you can do about it.

Reason #8: You have moved your site to a new server.

Every time you move a Web site to a Web hosting company, or when you change the domain name, the IP/DNS address of your domain name changes. While people see URLs (www.yourdomain.com), search engines often only see IP addresses.

This means that you need to re-submit your Web site to all search engines and directories when you move your Web site to a new Web hosting company or when you change your domain name. In time, search engines will realize that your IP/DNS address has changed and will remove the old IP address from their index.

It's important that you re-submit only when the move is completely finished. A good way to know when the IP address change has been updated is to upload a slightly different version of the index page to the new server. When you enter www.yourdomain.com in your Web browser and see the different version you'll know that DNS servers of your ISP (Internet Service Provider) have been updated.

If you have changed your server, resubmit your Web site URL to search engines. If you have changed your domain name, you should also change your Yahoo and Open Directory Project listings.

If you want to change your Yahoo listing, go to:

http://add.yahoo.com/fast/change

If you want to change your Open Directory Project listing:

Go to " http://dmoz.org/ ".
First locate the category in which the site appears in (search for your domain name), and go to that category.
Click the Update URL link at the top of the Web page.
Enter the URL of the Web site you would like to update.
A new page loads where you can make changes.
Click the Update URL button once you've finished with the changes.

If you change your domain name, it's likely that you lose your old visitors. Here's advice how to reduce the loss of visitors:

http://www.thesitewizard.com/news/movinghosts.shtml

3. Previous articles

JavaScript usage on Google
https://newsletter.seoprofiler.com/newsletter9.htm

Search terms in URLs on Altavista
https://newsletter.seoprofiler.com/newsletter8.htm

Keywords in IMG ALT texts for Inktomi
https://newsletter.seoprofiler.com/newsletter7.htm

The importance of H1 tags on AllTheWeb
https://newsletter.seoprofiler.com/newsletter6.htm

Search term density on AltaVista
https://newsletter.seoprofiler.com/newsletter5.htm

Robots.txt on 6 search engines
https://newsletter.seoprofiler.com/newsletter4.htm

4. Recommended resources

>>> ARELIS 3.1 now available

Reciprocal links can get you a lot of targeted traffic and they improve the link popularity of your Web site in the search engines.

The top rated Windows software ARELIS automates most of the previously tedious and time-consuming tasks. It's the first software program that provides a serious, spam-free reciprocal links solution for professional webmasters.

ARELIS 3.1 has been released just a few hours ago! The new version lets you create link pages with multiple columns (e.g. in Yahoo style). In addition, it's now able to create category pages, it features user suggestions and fixes all reported bugs.

Free download:
http://www.Axandra.com/download.htm

>>> Free Link Popularity Check

Link Popularity Check 2.0 is a handy freeware tool for Web site owners that allows you to check your link popularity and compare it to your competitors.

It displays the results in an easy to read, color coded report window and also provides some tips for improving your link popularity. The popularity check is based on the results from Google, AltaVista, HotBot, MSN and AllTheWeb.

It's very useful and it's freeware:
http://www.CheckYourLinkPopularity.com

>>> Marketing Web sites we recommend

http://www.Axandra.com/webmaster-resources/index.htm

(Our link directory has been created with ARELIS.)

Please recommend this issue to anyone you know who is interested in search engine facts. It's a good way to stay in touch with your clients, too.

If you're receiving this issue as a forward, and would like to get your own free subscription, visit

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