The Axandra newsletter archive

9 July 2002

This week, we're telling you what you can do to increase your ranking on AllTheWeb (an important partner of the Lycos network).

We're also telling you how to get our AltaVista search engine ranking report for free.

AllTheWeb ( http://www.AllTheWeb.com ), powered by FAST Search, is one of the leading major search engines.

When you perform a Web search on Lycos.com, the Web results are provided by AllTheWeb. AllTheWeb is a search results provider for a variety of TerraLycos search engines all over the world. It makes sense to have a good listing on AllTheWeb if you want to have a good listing on these search engines (including Lycos.com).

Three months ago, we conducted a comprehensive 103,260 Web page study. As you might know from issue #6 , we discovered that H1 headline tags play an important role to obtain a good AllTheWeb listing.

On top of that, we also discovered that 66,49% of the Web pages with search terms in their body text had the queried search term mentioned in the first 20 letters of the body text.

So if you want to obtain a good ranking on AllTheWeb, mention your search term in the first 20 letters of your body copy. And don't forget to apply the tips of issue #6.

If you want to know where you have to put your keywords to get a high ranking on Google, AltaVista, Inktomi and other search engines, read our other search engine ranking studies:

http://www.Axandra.com/search-engine-studies/index.htm

Please note that only this month, you can get the AltaVista study report for free, read below for details.

Reason #9: Your Web page does not have unique IP address.

Does your Web site has a unique IP address? If not, your Web site is running the risk of getting banned from the search engines.

Human beings use domain names like yahoo.com, but network computers use IP addresses, which are numeric addresses written as four numbers, separated by periods.

Every domain name translates to a so-called IP address. For example, yahoo.com is translated to "64.58.76.225". Just enter "http://64.58.76.225/" in your Web browser and you'll go to www.yahoo.com.

Many Web hosting services don't give out unique IP addresses to their customers to save money. They assign the same IP address to multiple domain names. This means that several hundred Web sites could all be using the same IP address as your site does.

There are 3 reasons why you need a unique IP address:

1. If you're sharing an IP address with 50 other sites, you're trusting them not to over-submit or spam the search engines. When a search engine blocks an IP address, all the sites that are sharing that IP address are blocked. You could wind up being banned from the search engine.
   
   
2. If the server or the search engine spider software is misconfigured, the search engine spider may end up obtaining a Web page from another domain with the same IP address. This may mean that the other Web site gets indexed instead of yours, or your Web site will be found for the keywords which are applicable to the other site.
   
   
3. Rumor has it that having your own unique IP address may help your search engine ranking.

So when you select a Web hosting service, make sure that your domain name has a unique IP address, even if it means that you have to pay a bit more for your hosting.

Are you sharing an IP address with people you don't even know? Here's a way to test it yourself:

1. Go to " http://www.eamnesia.com/hostinfo/i.jhtml " and enter your domain name (for example, yahoo.com).
   
   (If this URL doesn't work anymore, go to " http://www.name-space.com/search/ " and enter your domain name in the nslookup field.)
   
   
2. The result page shows you what IP address your site resolves to (for example, 64.58.76.225)
3. Copy the IP address to the clipboard.
   
   
4. Open a new window in your Web browser, enter the IP address (for example, http://64.58.76.225 ) and hit Return.
   
   
5. If your Web site appears, you have your own IP address. If another Web site or an error message appears, you probably share the IP address with others.

If you are unsure, ask your Web hosting service company if
your Web site has its own IP address.

Getting reciprocal links to your Web site is important for obtaining a high search engine ranking. Reciprocal links can also get you a lot of targeted traffic to your site.

The top rated Windows software program ARELIS automates most of the previously tedious and time-consuming tasks for getting reciprocal links to your site.

It is the first software program that provides a serious, spam-free reciprocal links solution for professional webmasters.

The new version 3.1 keeps on getting top ratings. It has just received its 9th top rating. This time, SoftwareTransit.com rated ARELIS 5 out of 5 stars.

Only this month, and only as a subscriber of this newsletter, you can get the AltaVista study report, a US$39.95 value, free with every purchase of ARELIS:

http://www.Axandra.com/special-offer.htm

Link Popularity Check 2.0 is a must-have freeware tool for webmasters. It allows you to check your link popularity and compare it to your competitors.

It displays the results in an easy to read, color coded report window and also provides some tips for improving your link popularity. The popularity check is based on the results from Google, AltaVista, HotBot, MSN and AllTheWeb.

It's very useful and it's free:
http://www.CheckYourLinkPopularity.com


>>> Affiliate program

The ARELIS affiliate program pays you 35% + 10% per sale. Join for free:
http://www.Axandra.com/affiliates.htm


>>> Marketing Web sites we recommend

http://www.Axandra.com/webmaster-resources/index.htm

Please recommend this issue to anyone you know who is interested in search engine facts. It's a good way to stay in touch with your clients, too.

If you're receiving this issue as a forward, and would like to get your own free subscription, visit

http://www.Axandra.com/subscribe.htm


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