Weekly SEO news: 5 June 2018
Welcome to the latest issue of our newsletter!

Here are the latest website promotion and Internet marketing tips for you.

We hope that you enjoy this newsletter and that it helps you to get more out of your website. Please forward this newsletter to your friends.

Best regards,
Andre Voget, Johannes Selbach, Axandra CEO

1. How to offer your clients responsive web-based SEO reports in your company design

Are you the one who does everything related to search engine optimization in your company? Do you offer SEO services for clients? Professional reports help you to present your work to other people.

SEOprofiler enables you to create impressive reports in your company design. The reports have no reference to SEOprofiler and people won't find out that you use SEOprofiler to create the reports.

Impressive reports in your company design

SEOprofiler supports two different support types: PDF reports that can be created on-demand, and web-based reports that are created and updated automatically. Both reports can be customized with your own colors, your own logo, and your own texts:

customize web-based SEO reports and PDF SEO reports

Responsive reports are better

It's important that your reports look great when someone views them on a desktop computer. However, that's not enough. Your SEO reports must also work on all other devices, including smartphones and tablet computers.

Your clients can view the web-based reports that you create with SEOprofiler from any device:

responsive SEO reports

You can also select the reports that your clients can access:

choose your reports

Only the selected reports will be available to your clients:

your custom reports home page

If you prefer PDF reports, the scheduler in SEOprofiler can automatically send these to your clients.

GDPR compliant SEO reports in many different languages

By default, the web-based reports are available in English and German. If you want to offer the web-based reports in other languages, you can add the Google Translate toolbar to the reports. You just have to tick a checkbox to do this:

show Google translate toolbar

If the browser of the visitor uses a different language than English or German, the translation toolbar will be displayed. For privacy reasons, the Google Translate toolbar is only loaded when the visitors click an 'Accept' button. This is important if you want to make sure that your reports are GDRP compliant.

Impress your boss and your clients

The reports in SEOprofiler help you to impress your boss and your clients. White-label reports in your company design are available in the SEOprofiler plan and above. If you do not need custom reports, the Standard plan might be something for you. If you just want to take a look at the reports, you can create a free account here:

Try SEOprofiler now

2. Internet marketing news of the week

John MuellerGoogle: how the GDPR notices on your website affect your rankings

"The General Data Protection Regulation (GDPR) came into effect on May, 25th. Some websites now show small banners or big popup windows to inform website visitors about their new privacy policies.

How do these popups affect your Google rankings? Google’s John Mueller answered that question in a webmaster hangout."

Ads are appearing in Google Feed for some

"In what seems to be a limited test, the Google Feed has started showing ads for some users. The ads look like you'd expect: otherwise normal cards with a little green 'Ad' badge in the corner. Unsurprisingly, people are not pleased."

John MuellerGoogle's John Mueller: don't worry about Google's cached pages

"Google is moving many websites to the new mobile-first index. There has been another wave of mobile-first index moves during the past few days.

Some webmasters noticed that Google shows a ‘404 not found’ error if you try to view Google’s cached version of the page after the move to the mobile first index."

Google holds an AMA-style meeting with dozens of publishers on GDPR

"It addresses key concerns publishers have about Google’s role as a co-controller of data along with the publishers using its ad serving products, its consent requirements and options for obtaining consent. Google has also reiterated its intention to join IAB Europe’s GDPR framework and outlined an integration timeline."

+++ SEARCH +++ ENGINE +++ NEWS +++ TICKER +++

  • Google: is crawl budget optimization necessary for your website?
  • Google's John Mueller: splitting a website into two can be risky.
  • Bing Local Pack testing new card style in search results.
  • Google Maps is testing a floating scrolling bar of category searches.
  • It’s alive! Image SEO is back from the dead.
  • Bing: Find the ideal audience with in-market audiences.
  • Search and mobile direct traffic eclipse Facebook.
  • Bing Ads builds UET (universal event tracking) integration with Launch by Adobe.
  • Bing testing local packs with image thumbnails.

3. Previous articles