Weekly SEO news: 4 June 2019
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Here are the latest website promotion and Internet marketing tips for you.

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Andre Voget, Johannes Selbach, Axandra CEO

1. Google announces June 2019 broad core algorithm update

Google has announced a broad core algorithm update for June, 3rd. It's called the June 2019 Core Update and, according to Google, it's nothing special or particular big.

June 2019 Core Update

Google's recommendations remain the same

If you want to get high rankings with Google's new ranking algorithm, just do the usual things that are needed to get high rankings:

1. Create web pages with good content

Your website should contain many pages that are related to the topic of your website. If the content of your website is unique, it will be much easier to get high rankings on Google (and other search engines).

Optimize the pages of your website for your keywords and make sure that your web pages are error-free.

2. Get good links from other websites

If your web pages have good links from related websites, they will rank higher than other pages that do not have these links. Analyze the links that point to your site and improve the links that point to your web pages.

If there are unnatural links to your web pages, you should remove these bad links.

3. Make sure that your website is mobile-ready

Most people visit websites on smartphones. For that reason, it is very important that your website works with mobile phones. The website audit tool in SEOprofiler can check if your pages can be indexed by mobile search engine robots.

4. Use structured data markup code

Although structured data markup code is not necessary to get high rankings, rich results help to improve the look of your website on Google’s search results pages. The Rich Results Creator in SEOprofiler helps you to create necessary code as easily as possible.

Why has Google announced the core algorithm update?

They just wanted to be more proactive:

Check your pages now

Use the ranking monitor in SEOprofiler to check the position of your web pages in Google's search results after the update:

Google core algorithm update June 2019

Optimize your website

2. Internet marketing news of the week

John Mueller Google indirectly confirms the medic update and the importance of E-A-T

"In a webmaster hangout on YouTube, Google’s John Mueller said that Google’s algorithms are much better at judging the quality of medical websites now. He also said that it makes sense to focus on E-A-T (expertise, authority and trustworthiness)."

Bing’s not the laughingstock of technology anymore

"How did Bing go from a joke to generating nearly three times the advertising revenue of Twitter? Bing is emblematic of what Microsoft has become under Satya Nadella, the CEO since 2014: less flashy and less inclined to tilt at windmills in favor of pragmatism."

GoogleGoogle switches inappropriate favicons into default icons

"Google has started to show favicons next to the website name in mobile search results. On Twitter, Google’s Danny Sullivan said that Google switches inappropriate icons into default icons. [...]

Google has guidelines for favicons. You must follow these guidelines to be eligible for a favicon next to your search results. Google does not guarantee a favicon in the search results, even if all guidelines are met."

Google: mobile-first indexing by default for new domains

"Google has announced that mobile-first indexing will be enabled by default for all new, previously unknown websites, starting July 1, 2019. [...] Google’s blog post confirmed that Google recommends responsive web design and single URLs for both mobile and desktop websites."

+++ SEARCH +++ ENGINE +++ NEWS +++ TICKER +++

  • Google is testing infinite scrolling on desktop.
  • Google: changing your Wordpress theme is a redesign.
  • Not all webmasters like Google's new black "Ad" label.
  • Google recovers from outage that took down YouTube, Gmail, and Snapchat.
  • Google is working on the search quality in Romania.
  • Google: taking action on deceptive installation tactics.
  • Google Maps adds dish-covery to the menu.
  • Google showing new local scroll pak.
  • Google fully rolls out Q&A auto-suggest answers.
  • Google recommends ISO 8601 for time zones.

3. Previous articles