| Weekly SEO news: 26 December 2017 |
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Google's John Mueller answers
common SEO questions"Google’s
John Mueller has answered common SEO questions on YouTube. Here are his
answers: [...] 1. Is a crawl-delay rule ignored by Googlebot? [...] 2.
My site’s template has multiple H1 tags. Is this a problem? [...]
Subdomain or subfolder, which is better for SEO? [...] 4. Do fixed
penalties affect SEO?"
Google confirms ranking algorithm update
"Google
has confirmed a ranking algorithm update that happened on 12 December
2017. [...]
It seems that the algorithm update targeted websites with lots of landing pages for keyword permutations. For example, a website might have hundreds of landing pages for 'plumber + [city name]', or '[city name] + [service name].'
In addition, it seems that there were more changes in the mobile results. Websites with low quality content and ad heavy websites also were affected by the update. This seems to be a global update."
It seems that the algorithm update targeted websites with lots of landing pages for keyword permutations. For example, a website might have hundreds of landing pages for 'plumber + [city name]', or '[city name] + [service name].'
In addition, it seems that there were more changes in the mobile results. Websites with low quality content and ad heavy websites also were affected by the update. This seems to be a global update."
Google's
John Mueller explains trailing slashes in URLs
"The
slash after a hostname or domain
name is irrelevant, you can use it or not when referring to the URL, it
ends up being the same thing.
However, a slash anywhere else is a significant part of the URL and will change the URL if it's there or not. This is not SEO-specific, but just how websites work. [...] The second part is essentially a question of asking for a subdirectory or file."
However, a slash anywhere else is a significant part of the URL and will change the URL if it's there or not. This is not SEO-specific, but just how websites work. [...] The second part is essentially a question of asking for a subdirectory or file."
Google
giving less weight to reviews of places you stop visiting?
"I
don’t consider myself paranoid, but
after reading a lot of Google patents, I’ve been thinking of my phone
as my Android tracking device. It’s looking like Google thinks of
phones similarly; paying a lot of attention to things such as a
person’s location history. [...]
The patent does have a solution to reviews that don’t get made or updated – if a person stops going to a place that they have reviewed in the past, the review that they submitted may be treated as a diminished review,"
The patent does have a solution to reviews that don’t get made or updated – if a person stops going to a place that they have reviewed in the past, the review that they submitted may be treated as a diminished review,"
+++ SEARCH +++ ENGINE +++ NEWS +++ TICKER +++
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- Google announces ad blocking in Chrome, starting on February, 15th.
- Digital advertising 2017: a year of reckoning in review.
- Google is testing images in search ads.
- Google thinks I’m dead.
- Google Assistant on phones now offers a choice of hotwords.
- Google changes rules to purge news that masks country of origin.
- #NoHacked 3.0: fixing common hack cases.
- 2017 year in review
- Better alternatives to old school SEO methods - part 2
- Outdated SEO techniques and what you should do instead - part 1
- All you need to know about Google's web crawler Googlebot
- 5 things you can do to improve your content for visitors AND search engines
- How link building by metrics can have a negative influence on your rankings
- Nofollow links are much better than you think. Here's how to get the most out of them.
- View all past issues...
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