Weekly SEO news: 9 January 2018
Welcome to the latest issue of our newsletter!

Here are the latest website promotion and Internet marketing tips for you.

We hope that you enjoy this newsletter and that it helps you to get more out of your website. Please forward this newsletter to your friends.

Best regards,
Andre Voget, Johannes Selbach, Axandra CEO

1. New Year's resolution: try SEOprofiler instead of your current SEO tool

Very many people switched from other SEO tools to SEOprofiler during the last year. That was a good decision. If you’re still using another SEO tool, you might be missing out on a lot. In this article, we'll show you why it might be better to switch from your current SEO tool to SEOprofiler.

Reason 1: you get everything that you need in one tool

SEOprofiler offers tools for web page optimization, keyword research, link analysis, link management, competitive intelligence, uptime monitoring, website analytics, SEO audits, and more.

website promotion tools and SEO tools

You do not need other tools when you use SEOprofiler to promote your website. In addition, SEOprofiler offers white-label reports in your company design. Your boss and your clients won't find out that you use SEOprofiler to do the work.

Try it now and see for yourself

Reason 2: you get better data

Our most popular competitor is Moz.com. Don't get me wrong: Moz offers some great tools. However, I'm confident that you will get better results if you use the tools in SEOprofiler. Here are some examples:

1. For example, you get better link analysis data

In general, the Link Profiler tool in SEOprofiler delivers many more results than Moz' Open Site Explorer. With SEOprofiler, you will find more links, you will get more details, and you get more filters:

SEOprofiler Moz comparison

Here are some examples. The table shows the number of unique backlinks (links from different websites) that Moz' Open Site Explorer and the Link Profiler tool in SEOprofiler find for different domains:

Domain Unique backlinks Moz Unique backlinks SEOprofiler Difference
adidas.com 841 17,190 +1,944%
amnesty.org 584 26,621 +4,458%
boardgamegeek.com 1,307 24,052 +1,740%
nike.com 10,894 30,825 +182%

The Link Profiler tool also enables you to work as efficiently as possible. It focuses on active backlinks that currently influence the rankings of a website. If a link is not active anymore, or if it does not influence the rankings of the linked page, you won't find that link in the analysis.

That enables you to focus on the important links. You save time and you get exactly the data that you need.

Try it now and see for yourself

2. For example, you get better ranking data

SEOprofiler enables you to monitor the position of your web pages on Google, Google Mobile, Bing and Yahoo in many different countries.

In contrast to other ranking checkers, the Ranking Monitor in SEOprofiler reports much more than just the position of your web pages in the search results:

ranking checker features

The Ranking Monitor in SEOprofiler checks different result type (local, regular, news, images, etc.), it shows the exact snippets with which you are listed (featured snippets, Sitelinks, etc.), and you get all rankings of you and your competitors.

In addition, you get ranking opportunities (keywords through which you can get many more visitors with little work), tags, opportunities and alerts, keyword suggestions, and a lot more. If you want to know how your web pages are ranked on search engines, the Ranking Monitor in SEOprofiler is the ideal solution.

Try it now and see for yourself

3. SEOprofiler offers many, many tools that will help you

The above is no all. Feel free to compare the other tools in SEOprofiler and Moz (or your other current SEO tool). You'll see that the tools in SEOprofiler will help you a lot:

website promotion tools and SEO tools

Try it now and see for yourself

Reason 3: you get more for your money

When you decide to use SEOprofiler instead of your previous SEO tool, you will get much more for your money. Here's a comparison of the key metrics of most popular plans of SEOprofiler and Moz:

Feature Moz Pro Medium SEOprofiler Smart
Projects: 10 50
Tracked sites and competitors per project: 4 100
Monitored keywords: 750 1,000
Number of results in backlink report: up to 10,000 up to 200,000
Links in link manager no link manager 50,000
Price: 149.00/month 99.95/month

SEOprofiler costs less and offers more features. Here's a full list of the tools that you get with SEOprofiler:

all features

We also offer a free trial account

Find out what you have been missing

The tools in SEOprofiler enable you to work as efficiently as possible with your website. Create your free trial account now and see for yourself:

Try SEOprofiler now

2. Internet marketing news of the week

GoogleIs Google’s Panda algorithm still relevant in 2018?

"The important thing to understand about these five areas of Panda optimisation is they’re as much about the user as they are the algorithm itself.

Google might not use testimonials as a ranking factor, for example, but using them might keep people on your site for longer and increase conversion rates – two things Panda does want to see.

This is where content quality and user experience overlap; because quality content is at the heart of all great experiences. The best approach to optimising for Panda is to focus on providing the best possible experience for users – starting with the content you provide them."

26 December Google update targets link spam & other unnatural links

"This one seems to have targeted unnatural links, links built through link spam, PBNs, or other forms of black hat link development. [...]  Some webmasters, more on the 'white hat' side of things are reporting nice climbs."

GoogleGoogle: mobile internal link structure doesn't have to be the same 

"You should try your best to make your mobile pages equivalent to your desktop pages.[...] As Google rolls this out to more and more sites, more and more are concerned about the consequences around this roll out.

But John Mueller said on Twitter yesterday that your mobile internal linking structure does not have to be exactly equivalent but it should be crawlable."

Google publishes quality raters guidelines for voice search

"We are publishing some of the first Google Assistant guidelines. It is our hope that making these guidelines public will help the research community build and evaluate their own systems. [...]

Of course, guidelines are often updated, and these are just a snapshot of something that is a living, changing, always-work-in-progress evaluation."

+++ SEARCH +++ ENGINE +++ NEWS +++ TICKER +++

  • New in SEOprofiler: more types in the Rich Results Creator (free tool).
  • Amazon has big plans for Alexa ads in 2018; it's discussing options with P&G, Clorox and others.
  • Test prominently showcases Google Express in mobile search results.
  • Google’s ‘Dutch Sandwich’ shielded 16 billion euros from tax.
  • Some Google results show 'according to' at the top.

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