Weekly SEO news: 16 January 2018
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Here are the latest website promotion and Internet marketing tips for you.

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Andre Voget, Johannes Selbach, Axandra CEO

1. Better alternatives to old school SEO methods – part 4

Search engine optimization has changed a lot in the past few years. Things that used to work great in the past do not work anymore. Other techniques that delivered great results in the past will get your website penalized today.

In our new article series, we'll talk about outdated SEO techniques and why you should avoid them. We'll also show you better alternatives.


Not recommended: thin content pages

It takes time to create high-quality content. That's why many people try to create content automatically. Unfortunately, that does not lead to good results. Google does not like thin content:

"Some webmasters attempt to improve their pages’ ranking and attract visitors by creating pages with many words but little or no authentic content. Google will take action against domains that try to rank more highly by just showing scraped or other cookie-cutter pages that don't add substantial value to users.

Examples include auto generated content, doorway pages, scraped content or low-quality guest blog posts, thin affiliate sites."

Producing content that no one wants to read won't help your rankings on Google and other search engines.


The better alternative

According to Google, one of the most important steps in improving your site's ranking in Google search results is to ensure that it contains plenty of rich information that includes relevant keywords, used appropriately, that indicate the subject matter of your content.

First of all, check your web site for thin-content pages. The website audit tool in SEOprofiler identifies these pages for you. Just open your SEOprofiler account and go to Website Audit > Content topics. That page shows the most popular topics of the website, and it shows the pages that have the least content:

thin content

Of course, pages with just a few words can still be relevant pages. However, you should check the pages that contain only a few words to find out if they need your attention.

Create engaging content for your audience. If your website contains many pages that are relevant to the topic of your website, it will be easier to get high rankings for the individual pages.

Get better rankings

There are many things that you can do to get better rankings on Google and other search engines. If you use up-to-date SEO methods that play by the rules, you will get results that last.

In addition to the link building tools, SEOprofiler offers many more tools that help you to get better rankings and more customers. If you haven't done it yet, try SEOprofiler now:

Try SEOprofiler now

2. Internet marketing news of the week

GoogleGoogle improves PageSpeed Insights tool with real-world data

"Today, we’re announcing that PageSpeed Insights will use data from the Chrome User Experience Report to make better recommendations for developers and the optimization score has been tuned to be more aligned with the real-world data."

Discussion: Google updates and SERP changes - January 2018

"In an online forum, webmasters discuss the ranking changes on Google in January 2018. It seems that Google is making major changes to the algorithm. [...] All these changes while nothing on the site has changed at all in months. This is all Google flux…not related to any actual new audience.”

Google My Business (Google Maps) lacks any credible spam algorithms

"The reason Google has got away with this for so long is the simple fact that 70% of all Google Business Pages are unclaimed (un-managed) which means the business does not realise the business page exists, or manages it."

Paid vs. organic search: the story

"While most companies invest in both, marketers have to make daily decisions about where they invest their resources and time. So where should you focus?The answer: focus on organic search, and then use those insights to improve your paid strategy. [...]

Given what we know about how Google’s algorithm evolves, we forecast that the number of searches resulting in no clicks will only continue to rise. In their ongoing effort to deliver the best experience to the searcher, Google will continue to make it easier and quicker for searchers to get information without navigating out of the SERP."

+++ SEARCH +++ ENGINE +++ NEWS +++ TICKER +++

  • Google’s John Mueller: URLs in Sitemaps are used to determine the canonical URLs of web pages.
  • AMP URLs going to display publisher URL instead of Google URL.
  • How to get started with the new AdWords conversion tag.
  • Google is testing new hotel local finder & hotel knowledge panel UI.
  • Google improves AdSense experiments.
  • AdWords Upcoming sunset of review extensions in February 2018.

3. Previous articles

Do you need better rankings for your website?

SEOprofiler is a web-based search marketing tool that helps you to get better Google rankings. You can create a free SEOprofiler account here. The step-by-step manual will help you to get started as quickly as possible.