Weekly SEO news: 31 July 2018
Welcome to the latest issue of our newsletter!

Here are the latest website promotion and Internet marketing tips for you.

We hope that you enjoy this newsletter and that it helps you to get more out of your website. Please forward this newsletter to your friends.

Best regards,
Andre Voget, Johannes Selbach, Axandra CEO

1. How much do SEO agencies charge for their SEO services?

How much do you have to pay an SEO agency for their work? A recent study found out that 51% of SEO agencies charge more than $1,000 per month. $100-$150 per hour is the most popular hourly rate for SEO specialists. Should you hire an SEO agency?

SEO agency rates

How much do SEO agencies charge?

According to the study, $501-$1,000 per month is the most popular pricing tier. More than 24% of the SEO agencies in the study charge more than $2,000 per month. In the US, the most popular pricing tier is $2,501-$5,000.

The study also found out that only SEO specialists that have little experience charge less than $1,000 per month. As soon as an SEO specialist has been in business for six months or more, the prices are above $1,000 per month. SEO agencies that have been in business for more than two years charge more than $2,500 per month.

Should you hire an SEO agency?

This depends on your needs. SEO agencies use the same tools that you get with SEOprofiler. If you can work with the tools, you do not have to hire an SEO agency. Of course, you still have to invest some time into optimizing your website with the tools.

A full month of SEOprofiler Smart costs less than SEO specialists will charge you for an hour. A year of SEOprofiler Smart costs less than many SEO agencies will charge you per month.

If you're unsure, get an SEOprofiler trial here to find out if it will work for you. Even if you hire an SEO agency, the tools in SEOprofiler will enable you to monitor the work of your agency.

Do you want to offer SEO services?

SEOprofiler offers you the tools that you need to optimize the websites of your clients. You can create many different reports for your clients with SEOprofiler, and you can customize the reports so that your clients won't find out that you use SEOprofiler.

You can use your own logo, your own colors, etc. SEOprofiler also enables you to add team members to your account. SEOprofiler supports multi-user accounts so that you can work with your team on your projects. You can also outsource tasks to a virtual assistant.

Many SEO agencies use the tools in SEOprofiler to optimize websites for clients. Get the tools that the professionals use.

Be careful

If you want to hire an SEO agency, choose an agency that has been in business for some time. If you hire an SEO specialist in the lower pricing range, it might be that this specialist still has to learn. In general, only SEO specialists with little experience will charge less than $1,000 per month.

Optimizing your web pages with the help of SEOprofiler can be a good alternative. You get all the tools that you need to get high rankings on Google with SEOprofiler. If you invest just one hour per day to promote your web pages with the help of SEOprofiler, you will see remarkable results:

Try SEOprofiler now

2. Internet marketing news of the week

BingBing Ads announces two new bidding strategies
"Target CPA and Maximize Conversions are two new strategies that can help you achieve your conversion performance goals and are centered around your unique business."

Google allows advertisers to buy ads.txt authorized-only inventory

"Ads.txt is an initiative spearheaded by the IAB Tech Lab to help eliminate domain spoofing ad fraud. By simply placing an ads.txt file on their domains, publishers can list the IDs associated with the seller accounts of ad networks and exchanges that are authorized to sell their advertising inventory. Advertisers can then do an ID lookup to verify they are buying inventory from authorized sellers."

GoogleGoogle AdWords has become Google Ads

"As announced last month, Google AdWords has been rebranded to Google Ads [...]

We have also changed the name of our Google AdWords Profiler to Google Ads Profiler. Analyzing the Google Ads campaigns of your competitors can help you to greatly improve your own Google Ads campaigns."

Google search quality rater guidelines updated: beneficial purpose, creator reputation & more

"Google’s quality raters cannot impact your site directly in how it ranks in the search results.  But Google does use these ratings to ensure the best search results are being delivered with the highest quality sites ranking best. [...]

One of the big changes is that not only are raters looking at the reputation of just the website, raters are tasked with investigating the reputation  of the content creator – such as the author of the article or landing page being rated.  This will put a greater emphasis on sites needing to have author information and author bios on their articles, especially for those sites that do not use bylines on their content when it isn’t clear on the site itself who authors the articles."

+++ SEARCH +++ ENGINE +++ NEWS +++ TICKER +++

  • Why AI and international paid media is a match made in hell.
  • A milestone for Chrome security: marking HTTP as "not secure".
  • Google Knowledge Graph slips up, wrongly pronounces US Sen. Orrin Hatch dead.
  • Google is testing the mobile search results format for desktop image search.
  • No, Google AdWords hasn’t backtracked its policy on cryptocurrency ads.
  • Google: Set your summer schedule with events in Search.

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