Weekly SEO news: 28 August 2018
Welcome to the latest issue of our newsletter!

Here are the latest website promotion and Internet marketing tips for you.

We hope that you enjoy this newsletter and that it helps you to get more out of your website. Please forward this newsletter to your friends.

Best regards,
Andre Voget, Johannes Selbach, Axandra CEO

1. How to structure your website for higher rankings on search engines

A solid website structure helps search engines to understand your website content. The easier it is to find out what your web pages are about, the more likely it is that your web pages will get high rankings.

A well organized website helps your users to find what they are looking for, and it helps search engines to understand the purpose of your website.

website structure

Flat websites vs. deep websites

The two most common website navigation structures are flat sites and deep sites. Flat websites are websites that try to make each web page available with very few clicks. Deep websites are websites that use long paths to access specific pages on the site.

A deep website structure enables you to create very exact and targeted topical pages on your website. The disadvantage of a deep website structure is that website visitors and search engine crawlers take longer to find the content they are looking for.

A flat website structure makes it easier for website visitors and search engines to find all pages of your website. The fewer pages your visitors have to go through before finding the content they are looking for, the better.

The best structure for your website

Help your website visitors and search engine bots to get maximum results. All pages on your website should be accessible with a maximum of four clicks from the home page of your site.

In addition, the navigational elements on your website reflect the importance of the linked pages. It usually makes sense to create your website structure like this:

  • Create an overview of all pages of your website.
  • Break the content into core categories and create a top level navigation that hold the different content types of your site.
  • Create logical sub categories.
  • If necessary, create another sub category level.
  • Link the targeted pages from the sub category pages.

If you think about creating a public sitemap of your website so that your visitors can find all pages then your website navigation is not good enough.

Although a sitemap can help search engines and website visitors to find pages on your site, the regular navigation of your website should be so good that a sitemap is not needed.

Check your website now

The website audit tool in SEOprofiler can help you to get the number of clicks that are necessary to reach individual pages on your website ('click depth').

check the click depth

In addition, the website audit tool checks many more things that influence the position of your web pages on Google and other search engines. If you haven't done it yet, try SEOprofiler now:

Try SEOprofiler now

2. Internet marketing news of the week

GoogleGoogle: use 301 redirects when switching from HTTP to HTTPS

"Google’s John Mueller said in a webmaster hangout on YouTube, that you should stick with simple 301 redirects when migrating your website from HTTP to HTTPS.

If you use other status codes such as 303 then Google might think that it is not a generic site move to HTTPS and the move will take a lot longer."

Expect Googlebot crawl increase with changes to CDNs

"The increase crawling activity is simply because Google is reindexing these pages with a CDN addition, removal or change. Site owners will also see the same kind of crawl activity when they do a site move or switch to HTTPS or make other major changes to the site."

GoogleRanking patent based on large data sets updated

"It is worth comparing the claims from the earliest version of this large data sets patent to the latest, to get a sense of how much it has changed. [...]

We know that Google has been updating their core search algorithms possibly 2 times a day, for a long period of time."

How Google’s automated ad suggestions are performing

"Google Ads launched ad suggestions last year. By default, you are enabled into this program. What this program does is:Create ads for you, gives you 14 days to approve or reject the ad, if there is no rejection, then the ad is automatically added live in your account. [...]

As your ads are your bridge – you should ultimately know what the message is and ensure it’s the right one for your company to gain new customers."

+++ SEARCH +++ ENGINE +++ NEWS +++ TICKER +++

  • New automated bidding now available in Bing Ads.
  • Bing Ads: Announcing the Art and Science of Automated Extensions webcast.
  • Hey Google, tell me something good.
  • As advertisers pull back on Facebook, Instagram’s ad spend growth rate is booming.
  • Google faces potential class action, FTC penalties for ‘surreptitious’ location tracking.
  • Canadian pension fund leads $10 million investment in Paoli’s DuckDuckGo search engine.
  • Only a third of Google AMP publishers see traffic boost.

3. Previous articles

Do you need better rankings for your website?

SEOprofiler is a web-based search marketing tool that helps you to get better Google rankings. You can create a free SEOprofiler account here. The step-by-step manual will help you to get started as quickly as possible.