Weekly SEO news: 23 October 2018
Welcome to the latest issue of our newsletter!

Here are the latest website promotion and Internet marketing tips for you.

We hope that you enjoy this newsletter and that it helps you to get more out of your website. Please forward this newsletter to your friends.

Best regards,
Andre Voget, Johannes Selbach, Axandra CEO

1. New in SEOprofiler: analyze billions of links with the brand-new Link Profiler

We have dramatically improved the Link Profiler tool in SEOprofiler. The new Link Profiler offers access to many more links than before, and it enables you to perform an in-depth analysis of the links that point to any website. Outrank your competitors in Google's search results with better links.

What's new in the Link Profiler tool?

at least 100% more links

The new Link Profiler indexing system finds many more links than the previous system. Our new database has at least 100% more links per website than our previous Link Profiler database. For many websites, there are 5-10 times more links than before:

  • 96 billion links at your fingertips.
  • Now supports all TLDs (except for .cn, .hk, .jp, and .kr).
  • Recognizes more than 110 different link tags (not just 'a href').
  • Much improved industry detection with top categories, sub categories, and filters.
  • Better Unicode support, new stats page 'Domains', and much more.

You can use the Link Profiler tool to improve the existing links of your website, and you can use the Link Profiler tool to get new links that point to your website.

It's easy: just enter the URL of a website in the search box

Just enter the URL of a website in the search box in the Link Profiler tool and you will see the websites and pages that link to that site. If you enter the URL of a particular page, the results will automatically be filtered so that you only get the links that point to that particular page:

The brand new Link Profiler: A free site explorer tool.

It's powerful: use the filters to find particular links

Do you want to view links that contain particular words in the anchor text? Do you want to find links that have been confirmed this month? Do you want to find links from particular websites? Do you want to find to find links that come from websites in particular Industries? Do you want to find links from pages that contain particular words in the web page title?

This and more is possible with the comprehensive filters in the Link Profiler tool:

Link analysis filters

Use one or more filters to find exactly the links that you need.

It's comprehensive: we parse the data for you

The Link Profiler tool automatically parses the links for you. You get the most popular anchor texts that are used to link to a website, you get the websites that link most often, you get the top ranked pages, linking industries, contexts, and much more:

Site explorer: Which pages get the most links?

It's helpful: get rid of spam links

The Link Disinfection feature in the Link Profiler tool enables you to get rid of spam links as quickly as possible. It shows the links that can have a negative influence on your Google rankings.

In addition, it creates a 'Disavow Links' file that enables you to report these unwanted links to Google.

Disavow links: get rid of bad links.

It's what you need: get new links that point to your website

The Link Profiler tool helps you to get new links that point to your site. The quality of the links that point to your website is much more important than the quantity.

Click the 'How to get new links with this tool' button on the 'Links' page to learn how to build new links that come from related websites with the Link Profiler. You can also build links that contain particular keywords, get links from particular industries, etc.

Confirmed by Google: links are extremely important

The links that point to a website and the content of the website are the most important signals in Google's ranking algorithm. This has been confirmed by Google's Search Quality Senior Strategist Andrey Lipattsev.

Confirmed by Google: links are extremely important

The content of your web pages shows Google that your pages are relevant to a particular topic. The links that point to your website show Google that your website is better than other websites. The new Link Profiler tool helps you to improve the links that point to your website.

Improve your rankings now!

The new Link Profiler tool is also available in the free demo version of SEOprofiler. Just create your free SEOprofiler account and select the Link Profiler tool in the menu on the left in your account.

In the free demo version, you can export up to 1,000 links per website (many more in the paid versions). Log in to your SEOprofiler account and try the new Link Profiler now. If you do not have an account, create your free SEOprofiler account here:

Try the new Link Profiler now

2. Internet marketing news of the week

BingI used only Bing for 3 months. Here's what I found—and what I didn't

"On July 1, I abandoned Google search and committed myself instead to Bing. [...] Bing has some things going for it, and it genuinely tries to advance the conversation of what search can do, particularly in its app."

2018 search market share: myths vs. realities of Google, Bing, Amazon, Facebook, DuckDuckGo, & more

"Myth #1: ~65% of Web Searches Happen on Google. Reality: Google is a near-monopoly, with more than 90% of web search volume.

No one has a vested interest in sharing real data about Google’s market share. For Google, putting this data on display could subject them to further scrutiny by the FTC as a monopoly. For Microsoft, the numbers are embarrassing, and could cause investors or onlookers to question their ability to compete."

GoogleGoogle listens & responds to a site that lost 60% of their traffic after an algorithm update

"In this mornings hangout with Google's John Mueller, one web site owner who lost 60% of his traffic over a Google search algorithm update several months ago asked John what he should do.

The interesting thing, John did bring his detailed examples to the search engineers and had to tell this guy that after reviewing the examples, the engineers felt things were working as normal."

The September 27, 2018 Google algorithm update and October 4 tremor – Google experiments, relevance, trust signals, reversals, and "staying in your lane"

"The September 27, 2018 algorithm update was another big one that followed a massive update in early August. Google is clearly testing some new signals, refining its algo, etc., which is causing massive volatility in the SERPs.

I hope my post shed some light on what’s been going on with the 9/27 update and 10/4 tremor and their connection with the August 1 update. For site owners that have been impacted, I highly recommend objectively digging into your site, running user testing, addressing user (and customer) happiness, and creating a strong plan of attack for improving your site overall."


+++ SEARCH +++ ENGINE +++ NEWS +++ TICKER +++

  • Bing: Maximizing crawl efficiency
  • YouTube: Improved attribution for TrueView for action ads.
  • This data is backed up by StatCounter’s numbers, so it’s not just Jumpshot saying this is true.
  • All Google Assistant headphones & Android phones now feature real-time Google Translate.
  • Did Uber steal Google’s Intellectual Property?
  • ‘site:’ Search Operator now showing old domains?
  • Google CEO speaks about censored China search engine.
  • Is Google updating the mobile local finder to the “slider style”?

3. Previous articles