Weekly SEO news: 16 October 2018
Welcome to the latest issue of our newsletter!

Here are the latest website promotion and Internet marketing tips for you.

We hope that you enjoy this newsletter and that it helps you to get more out of your website. Please forward this newsletter to your friends.

Best regards,
Andre Voget, Johannes Selbach, Axandra CEO

1. How to perform a technical audit of your website as quickly as possible

Regular technical audits of your website are important. Servers can have problems, links can change, and there can be many other things that can have a negative influence on the search engine rankings of your website.

Technical errors on your website also lead to a bad user experience, which results in fewer sales. For that reason, you should regularly run technical website audits. This is very easy with the website audit tool:

Step 1: Create a project for your website

Creating a project just means that you tell the website audit tool which website you want to check. Click the 'Add new project' button on your account overview page and enter the address of your website. That's all there is to it.

Step 2: View the audit report

When you create a new project, the website audit report will be created automatically. Select Website audit > Overview in the menu on the left. You will see an overview of the errors that were found on your website:

Filter the checked files in the website audit tool

The website audit tool checks many different things that can influence the position of your web pages in the search result pages of Google and other search engines.

Step 3: Fix the errors

Open the page Checked files in the website audit tool to get an overview of all checked pages.

By defaults, the checked files are sorted by the number of issues that have been found. You use the filters on the top of the page to show files that contain particular errors:

Filter the checked files in the website audit tool

The pages shows the list of files that have been checked. To get the error details for a page, click the Details button next to a page URL:

SEO audit details

Indexability, structured data, AMP, and other technologies

In addition to the pages Overview and Check files the website audit tool also shows you many other things, such as the indexability of your web pages, the usage of structured data and other technologies on your pages, AMP pages, the security settings of your server, and much more:

SEO audit: indexability, technolgies, AMP, and more

The website audit tool also checks your pages for spelling mistakes. You can select 47 different dictionaries for the spell check. The audit tool also supports multi-language websites.

Invisible errors and audits for mobile websites

Some errors cannot be seen by browsing your website. For example, your web pages might send a '404 not found' HTTP status code to search engines although users see the correct page. This will cause massive ranking problems. The website audit tool finds these errors.

The website audit tool also enables you to check your website as if it was requested from a mobile device. You also get screenshots of your website for different devices:

SEO audit: different devices

Create your audit report now

Create your SEOprofiler account now to get a website audit report for your own website. The website audit tool in SEOprofiler automatically checks your web pages once per week. You can also create audit reports manually.

Most people see immediate improvements after fixing the errors that the website audit tool finds on their web pages. You can create your SEOprofiler account here:

Get your audit report now

2. Internet marketing news of the week

John MuellerFluctuating search results: another Google algorithm update on 8th and 9th October

"It seems that there was another Google ranking algorithm update on 8th and 9th October. Google has released many ranking algorithm updates during the past few weeks and it seems that they haven’t finished yet."

Pro-privacy search engine DuckDuckGo hits 30M daily searches, up 50% in a year

"Some nice momentum for privacy-focused search engine DuckDuckGo which has just announced it’s hit 30 million daily searches a year after reaching 20M — a year-on-year increase of 50%. [...]

Albeit 30M daily searches is still a drop in the ocean vs the at least 3BN+ daily searches that Google handles daily."

GoogleIs hiding paid backlinks from Google actually possible?

"Paid links don’t work in the long run because they are unnatural, irrelevant, and deceptive; enough to get your website penalized. [...]

Even if your website is struggling to stay ahead and make a mark, never fall into the unethical practices of paid links or other black hat SEO techniques. They are always figured out by Google and that can do a lot of harm to the reputation of your website."

New format for Google Sitelinks shows more site content in search results

"Google is testing, or maybe rolling out, a new feature in the search results that lets you see more content from a web site without having to click to the site.

Instead of showing normal Sitelinks, which are in the screen shot above on the left, you are presented with more detail Sitelinks."

+++ SEARCH +++ ENGINE +++ NEWS +++ TICKER +++

  • Dragonfly: What we know about Google’s possible plans to re-enter China’s search market.
  • Google safe search results patent and reranking or removing results.
  • Leaked transcript of private meeting contradicts Google’s official story on China.
  • Video swells to 25% of US digital ad spending.
  • Google drops out of Pentagon's $10 billion cloud competition.
  • Google My Business has a manual review bug.
  • Google to record some calls from ads for quality assurance.
  • If your company name is "Best XYZ" then Google's won't always rank you for that term.
  • Google data breach + Berners-Lee’s Solid — is the power shifting?

3. Previous articles

Do you need better rankings for your website?

SEOprofiler is a web-based search marketing tool that helps you to get better Google rankings. You can create a free SEOprofiler account here. The step-by-step manual will help you to get started as quickly as possible.