Weekly SEO news: 6 November 2018
Welcome to the latest issue of our newsletter!

Here are the latest website promotion and Internet marketing tips for you.

We hope that you enjoy this newsletter and that it helps you to get more out of your website. Please forward this newsletter to your friends.

Best regards,
Andre Voget, Johannes Selbach, Axandra CEO

1. New free link analysis tool: the new version of OpenLinkProfiler.org

We have just released a new version of OpenLinkProfiler.org (OLP). OLP is a free link analysis tool that enables you to get a detailed overview of the link profile of any website. The new version finds many more links than the previous version, and it offers many powerful additional features:

The index page of OpenLinkProfiler.org, a free site explorer tool.

A free site explorer

OpenLinkProfiler.org is a link analysis and site explorer tool that offers free access the link data of any website:

  • analyze the links of any website for free
  • download 1000 links per website (free account necessary)
  • sort and filter the results to find particular links
  • get email notifications when new links are discovered

What's new in the new version?

The new version offers a much improved link indexing system that offers access to more than 96 billion links. The link database is updated regularly and it supports all top-level domains (TLDs) except for .cn, .hk, .jp, and .kr.

The new version recognizes more than 110 different link tags, it offers much improved industry detection with top categories, sub categories, and filters.

You can sort the links by link influence score, industry, category, age, nofollow and dofollow, page title, anchor text, top level domain, words in domain, etc.:

Link analysis results page

It's official: links are extremely important

Google’s Search Quality Senior Strategist Andrey Lipattsev confirmed that the links that point to a website and the content of the website are the most important signals in Google’s ranking algorithm.

The content of your web pages shows Google that your pages are relevant to a particular topic. The links that point to your website show Google that your website is better than other websites.

Analyze the links of any website now

Just go to www.OpenLinkProfiler.org and analyze the links of any website. Don't forget to tell your friends about this free tool. :-)

Go to OpenLinkProfiler.org

2. Internet marketing news of the week

GoogleGoogle starting to show mobile pages in their cache

"Google fixed the broken cache issue around 10/20, but now they are showing the *mobile version* of the site in the cache. Just noticed that today. Must be a recent change. I just tested this across sites and browsers."

Study confirms brands’ worst fears about unsafe content

"A new study from brand safety platform CHEQ, media agency IPG Mediabrands and automaker BMW aimed to quantify the risk to brands that appear next to “unsafe” content. In short, the study found being associated with unsafe content had a significant, negative impact on brand perceptions, consumer trust and intent to buy."

GoogleGoogle wants to know how Google should display listings

"Hey SEO folks. We're curious about what's top-of-mind in your hopes and dreams about how Google displays listings. More control over titles? Sitelinks? Things we don't do that you'd want? What you'd do with markup or other ways to help?"

Google CTR in 2018: paid, organic, & no-click searches

"How many searches is Google answering right in the results, preventing anyone but the search giant themselves from benefiting? [...] In the last two and a half years, mobile “no-click” (or “zero click”) searches have grown 11%. Desktop no-click searches have grown 9.5%. [...]

The good news is that search continues to grow and create new, different kinds of opportunities."

+++ SEARCH +++ ENGINE +++ NEWS +++ TICKER +++

3. Previous articles