Weekly SEO news: 26 March 2019
Welcome to the latest issue of our newsletter!

Here are the latest website promotion and Internet marketing tips for you.

We hope that you enjoy this newsletter and that it helps you to get more out of your website. Please forward this newsletter to your friends.

Best regards,
Andre Voget, Johannes Selbach, Axandra CEO

1. Why your business needs SEO (and how to do it right)

Organic search engine optimization (SEO) is important to any business. Good visibility in the organic results of Google and other search engines leads to more website traffic. More website traffic leads to more orders and more revenue. If your business does not engage in SEO, you're leaving a lot of money on the table.

why your business needs SEO

Google wants to create a good experience for searches. That's why it is important to show good websites in the search results. If the search results are good, people will come back to Google.

SEO helps you to optimize your web pages so that Google picks them for the search results. How do you optimize your web pages for high rankings? What do you need to get at the top of the search results?

The four basic elements that help you to get better rankings

Google uses many different ranking signals (which you can analyze with tools such as the Top 10 Optimizer in SEOprofiler). When you start, you have to focus on the most important four basic elements:

1. Provide a solution

According to Google, searchers want to "know, go, do, or buy". Your web pages should address these needs. If a searcher wants to know something about a topic that is related to your business, your web pages should contain the answer. If a searcher wants to buy something that is offered by your business, it should be easy to find on your web pages, etc.

Your website should contain pages that address the needs of searchers. Create content that is better than the content of your competitors.

2. Make your web pages easy to use

A positive user experience is very important. Good content won't help your rankings if it cannot be found on your website. As friends and colleagues for feedback. As them to find a particular page on your website, or ask them to perform a particular task. Was is easy for them?

Can you read your web pages on a mobile phone? More than half of all website visitors will view your web pages on a mobile phone. If your website isn't easy to use on mobile phones, you will lose many customers.

3. Remove technical errors

Even if your website looks okay to visitors, there can be things behind the scenes that prevent search engines from indexing your pages. For example, the wrong HTTP status code will keep search engines away.

There are many other technical things that can influence the position of your web pages on search engines. The website audit tool in SEOprofiler helps you to identify these technical issues. The website audit tool also shows you how to fix the errors.

4. Get links from other websites

When other websites link to your own website, they show Google that they like your page. The more good external websites link to your site, the higher your rankings will be. The quality of the links is much more important than the quantity of the links. Getting a good link from a related blog that has many visitors will help your website much more than 10 links from automatically created forum profiles.

Analyze the links of your competitors with the Link Profiler tool in SEOprofiler. The link building tools in SEOprofiler also help you to improve the links that point to your own site.

Start now

The sooner you start to optimize your web pages, the sooner you will see results. SEOprofiler offers everything you need to get high rankings on Google and other search engines. Create your free account here:

Optimize your website

2. Internet marketing news of the week

Google Confirmed: Google ignores easy-to-get links from forum profiles, website analytics sites, etc.

"Google’s John Mueller confirmed in a webmaster hangout that Google ignores easy to get links from forum profiles, website analytics sites and other pages that enable users to easily create links.

Although this is nothing new, it is a good reminder for people who are new to search engine optimization."

Official: Google does not support paginated pages

"On Twitter, Google’s John Mueller said that Google does not use link rel='prev' and rel='next' for paginated pages. These tags are used to show bots that individual pages are part of a larger set. [...]

Although Google had a help page for the rel='prev' and rel='next' attributes, they haven’t used these attributes for years."

John MuellerOfficial: why Google sometimes lists spammy websites in the search results

"In a webmaster hangout on YouTube, Google's John Mueller explained why some websites are listed in Google's search results although they contain spam elements. Google will ignore spam links that point to a page. If there are other positive signals, the page might still get ranked by Google."

User click through rates and search result rankings at Google

"We’ve been told many times by Google Spokespeople that Google does not involve user click through rates in ranking documents in search results because they are too noisy, and for other reasons.

And yet, a new patent has been granted from Google that describes how user click through rates and other user behavior information might be tracked and used to influence rankings in search results."

+++ SEARCH +++ ENGINE +++ NEWS +++ TICKER +++

  • Google fined nearly $1.7 billion for ad practices that violated European antitrust laws.
  • Google seeking to promote rivals to stave off EU antitrust action.
  • Saving of public Google+ content at the Internet Archive's Wayback Machine by the Archive Team has begun.
  • SEO is still worth the effort. Do it with SEOprofiler.
  • Google AI: reducing the need for labeled data in generative adversarial networks.
  • Google's gaming platform Stadia is about the future of YouTube, not gaming.
  • Bing delivers text-to-speech and greater coverage of intelligent answers and visual search.
  • Why you should change your default search engine.
  • Google will give Android users a choice of browser and search engine in Europe.

3. Previous articles

Do you need better rankings for your website?

SEOprofiler is a web-based search marketing tool that helps you to get better Google rankings. You can create a free SEOprofiler account here. The step-by-step manual will help you to get started as quickly as possible.