Weekly SEO news: 3 September 2019
Welcome to the latest issue of our newsletter!

Here are the latest website promotion and Internet marketing tips for you.

We hope that you enjoy this newsletter and that it helps you to get more out of your website. Please forward this newsletter to your friends.

Best regards,
Andre Voget, Johannes Selbach, Axandra CEO

1. How to get links from influential websites (two steps)

Although Google uses many different ranking signals, links from other websites are still the most important signal in Google's ranking algorithm. The better the links that point to your website, the higher your rankings.

It is difficult to get links from other sites. This article shows you how to convince influential websites to link to your site.

How to get links from influential websites

Step 1: Find the right websites

If you want to get good links, you must target the right websites. Only links from the right websites will have a positive impact on your rankings on Google and other search engines. A link from another website should be useful to website visitors. For that reason, it is important that the links to your website come from websites that are related to your site.

SEOprofiler offers many powerful tools that help you to find related websites that are willing to link to other sites. In addition to the Link Profiler tool, you can use the Link Influencer tool in SEOprofiler to find websites that are both related to your website, and willing to link:

Link Influencer tool

Step 2: create complementary content

If a website links to a competing website, you have to convince the other website that they should link to your site instead. There are two ways to do that.

If your website offers better content than the website that is currently linked by the other site then you might be able to convince the owner of the other website that it's better to link to your site.

Unfortunately, many websites won't link to your site if they think that they are already linking to a very similar site. For that reason, creating complementary content usually leads to better results.

Instead of trying to create content that is better than the content of your competitors, it is often easier to create complementary content. Create something that can serve as an important supplement to the pages that link to your competitors.

Pages with complementary content often get more links than pages that contain the same content as an existing page, even if the content is better.

For example, a well-known high-authority website might have an average article about a particular topic. That article will get many links just because the website is well-known. If you have a better article about the same topic, chances are that the other websites still won't link to your site just because your site isn't as well-known and authoritative.

If you offer these websites something additional that complements the average article on the well-known site, then it is much more likely that these websites will add a link to your site.

Improve your links now

Websites that link to your competitors are websites that should link to your site. SEOprofiler offers many powerful link-building tools that help you to improve the quality of the links that point to your web pages. You can create your free account here:

Improve your links now

2. Internet marketing news of the week

Google Google starts to penalize domain leasing
"As announced two weeks ago, Google has started to penalize leased sections on third party websites. [...]

It’s better to host your content on your own website. The SEO tools in SEOprofiler help you to optimize your web pages for Google and other search engines."

Google: structured data is not a ranking factor and errors in structured data do not lead to penalties

"Google’s John Mueller said on Reddit that structured data is not a ranking factor. He also said on Twitter that errors in structured data code do not lead to penalties."

GoogleGoogle: sponsored content is okay as long as you use nofollow links

"It’s okay to have sponsored content on your website as long as you use nofollow links in the sponsored content. Google will see the content as a part of your website then. That’s what Google’s webmaster team said on Twitter."

Google: it's okay to use multiple structured data types on the same page

"As long as you follow Google’s schema guidelines, you can add multiple structured data types to a page as long as they match the content of the page. For example, the same page could contain product markup code and reviews markup code. It’s still up to Google whether they will show rich results or not for the page."

+++ SEARCH +++ ENGINE +++ NEWS +++ TICKER +++

  • Google now showing competitor ads on local business profiles.
  • Google: The sitelinks search box is an organic search feature that has nothing to do with YMYL.
  • Negative Local SEO appears to work very well. GMB has determined my big, expensive, real, physical office is a virtual office address.
  • What it means to work at Google when you can no longer say anything you want.
  • Google: the rel-canonical link element is not a redirect.
  • How Word uses Bing to tell you more about your writing.
  • Google is decluttering Chrome by killing a bunch of features no one used.
  • Google removes image size search options.
  • Google hosting more ads that break its own rules.

3. Previous articles