Weekly SEO news: 13 August 2019
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Here are the latest website promotion and Internet marketing tips for you.

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Best regards,
Andre Voget, Johannes Selbach, Axandra CEO

1. A free alternative to Google's link search operator: OpenLinkProfiler.org

Google stopped supporting the link search operator a long time ago and you cannot check the links of other websites anymore on Google. Fortunately, there's an easy way to check the links of other websites. There are good reasons to do that.

A free alternative to Google's link search operator

Is Google's link search operator really gone?

Google's Gary Illyes said on Twitter that the link search operator was no longer supported by Google:

If you want to analyze the links of other websites, you have to find an alternative to Google's link search operator.

Why should you analyze the links of your competitors?

Google has confirmed that links from other websites are a strong ranking signal. There is a strong correlation between good links from other websites and high rankings on Google.

Find the websites and links that will give your own website a ranking boost by analyzing the links of your competitors. Analyze the links of your own website, remove bad links and improve the existing links that point to your site.

Your free link analysis tool: OpenLinkProfiler.org

OpenLinkProfiler.org is a free link analysis tool that enables you to take a look at the links of any website. It enables you to find particular links quickly and easily:

free link analysis

You can filter the links by age, by anchor text, by the title of the linking page, by Link Influence Score (LIS), by industry, by context, etc.

Find the links that point to a particular page, links that contain particular words, etc. OpenLinkProfiler.org also parses the data for you so that you get the top stats with a single mouse click:

link analysis details

Billions of links at your fingertips

The link database of OpenLinkProfiler.org contains billions of links that are updated regularly. Go to OpenLinkProfiler.org now and analyze the links of any website. Don't forget to tell your friends about this free tool.

Go to OpenLinkProfiler.org

2. Internet marketing news of the week

John Mueller Google: structured data does not help you with E-A-T (expertise, authoritativeness and trustworthiness)

"Using structured data on your website to display author information does not increase the E-A-T score that your web page gets. Structured data is not a ranking signal. It just helps Google to find content on your web pages."

Google: linked images should have an alt attribute

"If you use an image to link to another website, you should use an alt attribute in the img tag. Google will use the alt attribute as a replacement for the regular anchor text. [...] The website audit tool in SEOprofiler checks the img alt attributes of the images on your website."

John MuellerGoogle: we do not index pages partially

"Google’s John Mueller said on Twitter that Google does not index parts of a page independently. They index full pages and then they try to understand the context of the content. [...]

Scrolling to a part of a page when we know that's where the snippet was from makes a lot of sense regardless of indexing."

Bing: how to disavow links

"Bing announced on Twitter that you can use their Disavow Links tool to submit page, directory, or domain URLs that may contain links to your site that seem ‘unnatural’ or appear to be from spam or low quality sites."

+++ SEARCH +++ ENGINE +++ NEWS +++ TICKER +++

  • There was an issue with Google News indexing.
  • Google will use a first-price sealed-bid auction to select the other general search providers that appear in the choice screen of EU Android devices.
  • Google Ads directly contacting clients of SEM agencies.
  • Google's replaced the iconic magnifying glass on the search bar with the word "Search".

3. Previous articles