Weekly SEO news: 27 August 2019
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Here are the latest website promotion and Internet marketing tips for you.

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Andre Voget, Johannes Selbach, Axandra CEO

1. Back to the basics: how SEO helps you to get more customers

Search engine optimization (SEO) can have a major impact on the success of your business. If you do it right, you will get many more customers and increase sales. This article will help you to get results.

How SEO helps you to get more customers

The basics: SEO delivers targeted website visitors

On average, more than half of all website traffic comes from organic search results. People enter something in a search engine, and then they visit one of the web pages that are listed on the search results page.

  • The better your web pages are listed on the search results pages, the more visitors will come to your website.
  • If your listings are for the right keywords, your business will get more orders and more revenue.

Google's ranking algorithm uses many different ranking signals. Some of these signals are more important than others.

The most important signals are content, links from other websites, good user experience, and technical signals. If you want to improve the rankings of your web pages in the search results, you have to work on these elements.

Step 1: Optimize the content of your web pages

Google wants to show the most relevant pages on the search result pages. You have to make sure that your web pages are relevant. Your web pages should address the questions that people enter in Google's search form.

  • Searchers want to 'know, go, do, or buy'.
  • The pages on your website should address the questions that people enter in Google's search form in each of these search phases.

Creating meaningful content takes some time, but it's worth the effort.

Use the Top 10 Optimizer tool in SEOprofiler to ensure that your web pages contain the right keywords in the right elements. This will save you a lot of time and it will improve the rankings of your web pages.

Step 2: Improve the links that point to your web pages

Links are the most important signal in Google's ranking algorithm. The content of your web page shows Google that your pages are relevant to a particular topic. The links that point to your website show Google if your web pages are better than others.

If other websites link to your site, they show Google that they find your website relevant. Many links from related web pages lead to better rankings on Google and other search engines. Use the link building tools in SEOprofiler to improve the links that point to your web pages.

Step 3: Improve the usability of your website

Google prefers websites that provide a good user experience. Your web pages should load quickly, and they should be easy to navigate. Visitors should find what they're looking for quickly.

Google content only helps your rankings if people can find it. Make sure that your website has a clear structure. As people who have nothing to do with your business to complete a particular task on your website. Can they do it? If not, you have to improve the usability of your site.

Don't forget that many people will view your web pages on a mobile phone. Your website must look good on mobile phones. Otherwise, you will lose many customers.

Step 4: Remove errors from your web pages

Your search engine optimization efforts will be in vain if your website contains technical errors. For example, search engines won't list your website if your pages deliver a "404 not found" HTTP status code to search engine crawlers. Unfortunately, even pages that look fine can send the wrong code to search engines.

For that reason, it is important to perform a technical website audit. The website audit tool in SEOprofiler checks the status codes of your web pages, it checks your web pages for duplicate content, it checks the links on your pages, and it checks many more things that can cause problems with search engines.

By checking your website with the website audit tool, you ensure that search engines can index all of your web pages. Use mobile SEO tools to optimize your web pages for Google's mobile search results.

SEO is a sustainable way to get more customers

Organic search engine optimization will deliver results that last. It is much more sustainable than advertising on Google Ads.

Search engine optimization pays off big over time. The tools in SEOprofiler help you to optimize your web pages as efficiently as possible. Create your free SEOprofiler account here:

Optimize your website now

2. Internet marketing news of the week

John Mueller Google: trying to lift a penalty by getting a new domain won't work
"On Twitter, Google’s John Mueller said that getting a new domain name won’t help you to get rid of a manual Google penalty. [...]

Just to state the obvious, since the sites are the same, Google will treat them the same & pick a canonical for the combined signals. You don't necessarily need to do a 301 to have it be seen as a site move."

Bing Webmaster Tools simplifies site verification using Domain Connect

"Domain Connect is an open standard that makes it easy for a user to configure DNS for a domain running at a DNS provider (e.g. GoDaddy, 1&1 Ionos, etc) to work with a Service running at an independent Service Provider (e.g. Bing, O365, etc). The protocol presents a simple experience to the user, isolating them from the details of DNS settings and its complexity."

John MuellerGoogle: you cannot opt-out of mobile-first indexing

"Mobile-first indexing is separate from mobile friendliness. Even sites that don’t have a mobile version at all can be indexed fine with a mobile Googlebot. […]

We don’t plan to provide an opt-in or opt-out for this kind of indexing.”

Is using breadcrumb schema for Google no longer necessary?

" I noticed that Google was testing out displaying breadcrumbs for all sites that had a visible URL is search results. [...] I’m now seeing this everywhere on desktop, which makes me think this has now been rolled out for everyone."

+++ SEARCH +++ ENGINE +++ NEWS +++ TICKER +++

  • Google: website traffic is not a ranking factor.
  • Google is testing expandable "People also search for".
  • John Mueller: Don't worry about any SEO implications. Link to things you find useful and relevant to your users.
  • How to leverage Microsoft and LinkedIn to drive demand.
  • Google adds Google Lens as a reverse image search option in Chrome.
  • econstructing Google’s excuses on tracking protection.
  • Google is running a results page test for %5 of all users.
  • Google: embedding a video in an iframe is not the best way to do it.

3. Previous articles

Do you need better rankings for your website?

SEOprofiler is a web-based search marketing tool that helps you to get better Google rankings. You can create a free SEOprofiler account here. The step-by-step manual will help you to get started as quickly as possible.