Weekly SEO news: 24 September 2019
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Here are the latest website promotion and Internet marketing tips for you.

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Andre Voget, Johannes Selbach, Axandra CEO

1. Reminder: it’s not enough to remove technical errors to rank well (but it’s important)

Technical errors can block search engines from accessing your web pages. Unfortunately, it is not enough to fix these technical errors. You need more to get high rankings on Google and other search engines.

Google: you need an error-free website + X

1. You must remove technical errors from your web pages

Your website can have many technical errors that keep search engines away from your website. Many of these errors are invisible. For example, your pages could return the wrong HTTP status code. If a web page does not deliver a "200 OK" HTTP status code, chances are that search engines will ignore the page. Unfortunately, your web browser does not show the HTTP status codes that your web pages send.

There can be invalid URLs, broken pages, duplicate content, issues with the titles, etc. All of these things can have a negative impact on the rankings of your web pages o Google and other search engines. That's why it is so important to fix these errors.

The website audit tool in SEOprofiler helps you to fix errors that have a negative impact on your search engine rankings.

2. Your website still needs good content

John Mueller said in a webmaster hangout on YouTube that it's not enough to fix technical errors. Your website also needs good content:

"If you're working on your website for a while, then sometimes you focus on a lot of the technical details and you forget about the bigger picture. [...]

Keep in mind that just because something is technically correct, doesn't mean that it's relevant to users and the search results. That it doesn't mean that it will rank high.

If you clean up your whole website and you fix all of the issues, but, for example, if your website contains lots of terrible content, then it still won't rank that high.

So you need to, on the one hand, understand which of these technical issues are actually critical for your website to have fixed.

And on the other hand, you really need to focus on the user aspect as well to find whatever issues that users are having, and how can my web site help to solve those issues or to help answer those questions?"

The website audit tool in SEOprofiler sorts the errors that it finds into categories: errors (critical), warnings (should be fixed) and notices (not as important as the other two categories but should be fixed for a perfect website).

3. It also depends on your competition

If the competition is strong, it's not enough to have an error free website with good content.

"For some of these niches, there is a lot of really strong competition from people who have been working at this for a long, long time. And that can make a quite a bit more difficult than something that has a lot less competition."

In this case, it's usually the website that has the better links that will outrank the other websites. Improve the links that point to your website to improve the rankings of your web pages on Google.

Analyzing and improving the existing links of your website can often lead to great results. You can view John Mueller's statement here.

Optimize your web pages now

To get high rankings on Google and other search engines, you need an error-free website, good content, and good links. SEOprofiler can help you with all of that:

Get higher rankings

2. Internet marketing news of the week

Statistics Organic channel share expands to 53.3% of traffic
"Organic Search remains the dominant source of trackable web traffic and in the dominant position as a channel. Paid Search continues to grow. Organic Social Media is flat since 2014 at 5%, and though ubiquitous, contributes on average 1/3 as much traffic as Paid Search and just 1/11 as much as Organic Search."

Google: errors in schema markup do not affect rankings

"Google’s John Mueller said on Twitter that errors in schema markup do not affect the search engine rankings of the web pages that contain that code. However, Google won’t be able to show rich results if the markup code is not valid."

SEOprofilerNew in SEOprofiler: ‘ugc’ and ‘sponsored’ link attribute support in the Link Influencer tool

"Last week, Google introduced two new link attributes: ‘ugc’ for user generated content and ‘sponsored’ for paid links. The Link Influencer tool in SEOprofiler now support these link attributes."

What Google’s star rating rich snippet changes mean for you

"The use of a rating widget (e.g. Trustpilot, Feefo, hardcoded) to show reviews of your organization or business on a site that is run by your organization or business will no longer be respected. [...] It seems that Google wants to push these ratings to apply mainly to critical or genuine 3rd party reviews - for example, a newspaper’s review of a film."

+++ SEARCH +++ ENGINE +++ NEWS +++ TICKER +++

  • Google explains why syndicators may outrank original publishers.
  • Google: It's fine to host older content on a new domain.
  • Some Google results show only URLs.
  • Trusting Google’s direct answers might cost you millions.
  • Amazon changed search algorithm in ways that boost its own products.
  • Google App tests suggestions and Lens shortcut in the search widget, new At a Glance features, simpler Discover Interests, Podcasts redesign, and Photos sharing from Assistant.
  • Google: Having a date in URLs is fine.
  • Google is sending out breadcrumb error notifications.

3. Previous articles