Weekly SEO news: 13 November 2018
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Here are the latest website promotion and Internet marketing tips for you.

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Andre Voget, Johannes Selbach, Axandra CEO

1. Official: Google, SEO and JavaScript

In a webmaster hangout on YouTube, Google John Mueller and Google's Martin Schmidt answered questions about how Google can handle JavaScript on websites. Read this article if you want to find out how to make sure that Google can parse the content of your web pages.

Google, JavaScript and SEO

1. Avoid client-side rendering

Client-side rendering means that the client gets a file with very little HTML and the content is then created by JavaScript. This can lead to problems with search engine robots that cannot handle JavaScript. A popular client-side JavaScript framework is AngularJS.

Google recommends that websites with fast changing content and large websites should avoid client-side rendering because it can cause UX issues, and it can cause a delay in indexing. Google recommends dynamic rendering, i.e. web crawlers should get an easy to parse static HTML page.

Google can parse some JavaScript, but most search engine robots can't. For example, client-side rendering is not supported by the bots of Facebook and Twitter.

To find out what search engines can see on your website when they do not process the JavaScript on your pages, check your pages with the website audit tool. The website audit tool shows you what search engine robots can find on your pages.

2. Google can process JavaScript redirects

As long as you do not disallow the pages with the JavaScript redirect, Google can handle JavaScript redirects. These redirects are treated as regular redirects.

3. Don't trigger lazy-loading elements by scroll events

Lazy loading means that a web page element won't be loaded until the point at which it is needed. For example, an image at the bottom of a web page might only be loaded if the browser of the web page visitor displays the bottom of the page.

Google says that you shouldn't use scroll events to trigger lazy-loading. Desktop users might resize their browser window to get more content so the scroll event wouldn't be triggered in that case. More importantly, Google does not scroll so that lazy-loading content wouldn't be visible to Google.

4. You don't need to specify what Google should render

It is Google's job to parse the content of your web pages. You don't have to implement anything on your website to tell Google what they should render. Not rendering particular elements on your web pages can also cause problems.

5. If possible, serve content without JavaScript

Critical JavaScript files with a significant file size shouldn't be served in the head of a web page because they can delay rendering. Users will have to wait longer before seeing any content if large JavaScript files are required to show the page. If possible, server priority content as quickly as possible without JavaScript.

6. Google can ignore third-party scripts

If Google finds third-party scripts that aren't useful to render a page, they will avoid fetching these scripts.

7. Full URLs in JavaScript can be used for crawling

JavaScript links aren't the same as regular HTML links. However, if Google finds a full URL in a JavaScript link, they will try to follow it. Note that you should not rely on this. In general, Google will not crawl JavaScript links.

Make sure that search engines can index your pages

If possible, deliver your web page content in plain HTML to search engines. The easier it is to parse your web pages, the more likely it is that your content can be indexed correctly.

To make sure that your web pages can be parsed by all crawlers, check your web pages with the website audit tool in SEOprofiler. You can create your SEOprofiler account here:

Check your pages now

2. Internet marketing news of the week

GoogleGoogle: don’t optimize for RankBrain

"On Twitter, Google’s John Mueller said that you shouldn’t optimize your web pages for RankBrain. RankBrain is Google’s AI that interprets search queries to deliver the right results. [...]  the links that point to a website and the content of the website are the most important signals in Google’s ranking algorithm."

Google is testing expandable highlight icons for hotel listings

"The first difference from the current design that users can notice in this test is that the icons are rounded and shadowed instead of the normally flat icons. They are designed to look and feel like something users could click on."

John MuellerGoogle on international website SEO

"In a webmaster hangout on YouTube, Google’s Martin Schmidt and Google’s John Mueller shared some tips for international websites. If your website is available in different versions for different regions, this might help you."

Organic reputation management & brand protection

"Driving visitors to your site is about much more than just rankings. Branding is playing a larger and larger role in acquisition. [...] When looking for the keywords you want to assess, ensure you consider the below aspects of your company."

+++ SEARCH +++ ENGINE +++ NEWS +++ TICKER +++

  • Company execs could go to jail for misusing data under proposed U.S. data privacy law.
  • Google Walkout: What the ‘five real changes’ demanded by staff will entail for the search giant. Related: A note to our employees.
  • Google plans large New York City expansion.
  • Sundar Pichai of Google: ‘technology doesn’t solve humanity’s problems’.

3. Previous articles

Do you need better rankings for your website?

SEOprofiler is a web-based search marketing tool that helps you to get better Google rankings. You can create a free SEOprofiler account here. The step-by-step manual will help you to get started as quickly as possible.