Weekly SEO news: 22 October 2019
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Here are the latest website promotion and Internet marketing tips for you.

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Best regards,
Andre Voget, Johannes Selbach, Axandra CEO

1. SEO done right: how to get high rankings in 2019

SEO (search engine optimization) can help your business a lot if you do it right. On average, more than half of all website traffic comes from people who click on unpaid search results: people enter something in a search engine, and then they visit one of the web pages that are listed on the search results page.

But how do you get on the search results page? What do you have to do to ensure that people find your website for the right keywords?

How to: SEO done right

More conversions, increased sales

The better your web pages are listed on the search results page, the more visitors will come to your website. It's important that your website is listed for the right keywords. If the listings are for keywords that attract potential customers, your business will get more orders.

Google's ranking algorithms use more than 200 signals. Some of these signals are more important than others. The most important signals are content, links from other websites, a good user experience and several technical things. If you want to improve the rankings of your web pages in the search results, you have to work on these elements. SEOprofiler helps you with all of the elements.

1. You need relevant content (save time)

Google's wants to show the most relevant pages on the search result pages. For that reason, you have to ensure that your web pages are relevant. Your web pages should address the questions that people enter in Google's search form.

Searchers want to 'know, go, do, or buy'. Think about the questions that people enter in Google's search form in each of these search phases. The pages on your website should address these questions. Creating meaningful content takes some time, but it's worth the effort.

Use the Top 10 Optimizer tool in SEOprofiler to ensure that your web pages contain the right keywords in the right elements. You will save a lot of time.

2. You need good links (get a head start with link influencers)

Links are the most important signal in Google's ranking algorithm. The content of your web page shows Google that your pages are relevant to a particular topic. The links that point to your website show Google if your web pages are better than others.

If other websites link to your site, they show Google that they find your website relevant. The more links from related websites point to your pages, the better will Google rank your pages. Use the link building tools in SEOprofiler to improve the links that point to your web pages.

Use the Link Influencer tool in SEOprofiler to get a head start. The Link Influencer tool helps you to get links from websites that are relevant to your industry.

3. Your website must provide a good user experience (UX)

Google prefers websites that provide a good user experience. Your web pages should load quickly, and they should be easy to navigate. Visitors should find what they're looking for quickly.

Google content only helps your rankings if people can find it. Make sure that your website has a clear structure. As people who have nothing to do with your business to complete a particular task on your website. Can they do it? If not, you have to improve the usability of your site.

Don't forget that many people will view your web pages on a mobile phone. Your website must look good on mobile phones. Otherwise, you will lose many customers.

4.Your website must be error free (quickly find all errors)

Your search engine optimization efforts will be in vain if your website contains technical errors. For example, search engines won't list your website if your pages deliver a "404 not found" HTTP status code to search engine crawlers. Unfortunately, even pages that look fine can send the wrong code to search engines.

For that reason, it is important to perform a technical website audit. The website audit tool in SEOprofiler checks the status codes of your web pages, it checks your web pages for duplicate content, it checks the links on your pages, and it checks many more things that can cause problems with search engines.

By checking your website with the website audit tool, you ensure that search engines can index all of your web pages.

Get results that last

It takes time to see results from organic search engine optimization campaigns. In contrast to advertising your website on Google Ads, organic search engine optimization delivers results that last.

Search engine optimization pays off big over time. The tools in SEOprofiler help you to optimize your web pages as efficiently as possible. You can create your free SEOprofiler account here:

Try SEOprofiler now

2. Internet marketing news of the week

GoogleGoogle: buying old domains can be risky
"Google’s John Mueller said that it can be risky to buy old domains. He said that you can clean up old domains if they have been used by spammers. However, it can take a lot of time. [...]

You can use the Link Profiler tool in SEOprofiler to check if a domain has many spam links."

Google My Business Q&A gone missing?

"I am seeing and hearing some news that some Questions & Answers are suddenly getting removed by GMB. I was alerted to this over the weekend by Brodie. Today I can confirm that I have at least 6 listings that have had Questions removed that were not violating any guidelines."

Amazon shareAmazon keeps chipping at Google’s search ad dominance

"The e-commerce giant has 13% of U.S. search advertising market and is the only top player expected to increase share in the coming years [...]

Amazon’s paid search revenues in the U.S. will increase nearly 30% over last year to $7.09 billion. (In 2018, Amazon generated more than $10 billion in ad revenues globally.) Its share is expected to grow from 12.9% in 2019 to 15.9% by 2021."

Google’s robots.txt parser is misbehaving

"The newly-released open source robots.txt parser is not, as Google claims, the same as the production Googlebot parsing code. In addition, we have found cases where each of the official resources disagrees with the others. As a result, there is currently no way of knowing how the real Googlebot treats robots.txt instructions."

+++ SEARCH +++ ENGINE +++ NEWS +++ TICKER +++

  • Google: it takes a lot of time to get ranked after a penalty
  • Google: don’t send confusing signals.
  • Google is in serious trouble, warns top anti-trust lawyer.
  • Googlebot can do weird things sometimes.
  • Google can use your structured data to automatically generate Actions for the Google Assistant.
  • Google has indexing problems.
  • DuckDuckGo search improvements: past year date filter, dark theme refinements, and more!
  • Google’s AI explains how image classifiers made their decisions.
  • Google Maps has changed how we remember space.
  • Google modifies the titles of some web pages for the search results.
  • Google readies new markup rules for European news publishers.
  • Yahoo to shut down all Yahoo Groups on October 21st.
  • Google: Knowledge Panels are generated automatically.

3. Previous articles