| Weekly SEO news: 29 October 2019 |
Here are the latest website promotion and Internet marketing tips for you.
We hope that you enjoy this newsletter and that it helps you to get more out of your website. Please forward this newsletter to your friends.
Best regards,
Does it matter if your website suddenly gets 200 links on a single day? Is the rate of link acquisition a ranking factor or a spam signal? Google's John Mueller answered these questions in a webmaster hangout on YouTube.
What is link velocity?
Link velocity is a term that was coined several years ago. It refers to the rate at which a website acquires link from other websites.
Some webmasters think that getting links too fast might trigger a spam penalty from Google.
Can you build links too fast?
A webmaster asked John Mueller if it was possible to build links too fast:
"If I build 200 backlinks in two days and didn't perform any link building for years - will Google still see this as black axe and penalize me? What about link velocity?"
John Mueller said that the question indicates that the webmaster is going to spam Google, which might not be a good idea. He also said that the link building rate doesn't matter:
"If you're jumping in with a question like this and you're saying 'I am going to get 200 backlinks in two days', then that sounds a lot like you're not getting natural backlinks.
That sounds a lot like you're going off and just buying them, or having someone buy them for you. And that itself would be the thing that we would not be happy with.
It's not so much a matter of how many links you get in which time period. It's really just 'well, if these are links that are unnatural or from our point of view problematic, then they would be problematic. It doesn't really matter how many or in which time."
It can be perfectly fine to get many links in a short time period. For example, a website might get covered by the media and it might attain sudden popularity through other ways. This is not a spam signal. You can view the video here.
How to check the quality of your links
It's no secret that high quality links have a much bigger impact on the rankings of your web pages than low quality links. Spam links can have a negative impact on your rankings if it's obvious that you actively built these spam links.
The link analysis tools in SEOprofiler help you to check the quality of the links that point to your website.
You can filter the links by website, by category, by keywords, and by many other link elements. The Link Disinfection tool in SEOprofiler shows you the links that can have a negative impact on the rankings of your website.
Optimize the links that point to your website
Links are an important ranking signal. The SEO tools in SEOprofiler help you to optimize the links that point to your website:
Google announces 'the biggest leap forward in the past five years'
Google: automatically translated content can be fine (but it can also trigger a penalty)
Achieve more with the redesigned Microsoft Advertising
+++
SEARCH +++ ENGINE +++ NEWS +++
TICKER +++
- Google won't support Flash anymore.
- Facebook offers ads in Facebook search results.
- Survey: 97% of online adults transact with businesses they find on Yelp.
- Google is testing Google Duplex technology in New Zealand.
- What Google’s change in nofollow link means.
- ROI of improving online reviews: +0.1 stars can boost conversion 25%.
- Google accused of creating spy tool to squelch worker dissent.
- Many French search results on Google do not show a description.
- FTC rules that selling followers and likes is illegal, along with posting fake reviews.
- Google My Business review: auto-suggested reply.
- Google: we are not injecting cookies via clicks on search.
- SEO done right: how to get high rankings in 2019
- H1 headings are important - or are they?
- Google releases September 2019 broad core algorithm update
- Reminder: it’s not enough to remove technical errors to rank well (but it’s important)
- Google introduces two new link attributes and changes the way it treats nofollow links
- Google: you might get unstable results with m-dot domains (m.domain.com)
- How to get links from influential websites (two steps)
- Back to the basics: how SEO helps you to get more customers
- View all past issues...
Do you need better rankings for your website?
SEOprofiler is a web-based search marketing tool that helps you to get better Google rankings. You can create a free SEOprofiler account here. The step-by-step manual will help you to get started as quickly as possible.