Weekly SEO news: 29 October 2019
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Here are the latest website promotion and Internet marketing tips for you.

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1. Google: link velocity is not important, it's the quality of the links that matters

Does it matter if your website suddenly gets 200 links on a single day? Is the rate of link acquisition a ranking factor or a spam signal? Google's John Mueller answered these questions in a webmaster hangout on YouTube.

link velocity

What is link velocity?

Link velocity is a term that was coined several years ago. It refers to the rate at which a website acquires link from other websites.

Some webmasters think that getting links too fast might trigger a spam penalty from Google.

Can you build links too fast?

A webmaster asked John Mueller if it was possible to build links too fast:

"If I build 200 backlinks in two days and didn't perform any link building for years - will Google still see this as black axe and penalize me? What about link velocity?"

John Mueller said that the question indicates that the webmaster is going to spam Google, which might not be a good idea. He also said that the link building rate doesn't matter:

"If you're jumping in with a question like this and you're saying 'I am going to get 200 backlinks in two days', then that sounds a lot like you're not getting natural backlinks.

That sounds a lot like you're going off and just buying them, or having someone buy them for you. And that itself would be the thing that we would not be happy with.

It's not so much a matter of how many links you get in which time period. It's really just 'well, if these are links that are unnatural or from our point of view problematic, then they would be problematic. It doesn't really matter how many or in which time."

It can be perfectly fine to get many links in a short time period. For example, a website might get covered by the media and it might attain sudden popularity through other ways. This is not a spam signal. You can view the video here.

How to check the quality of your links

It's no secret that high quality links have a much bigger impact on the rankings of your web pages than low quality links. Spam links can have a negative impact on your rankings if it's obvious that you actively built these spam links.

The link analysis tools in SEOprofiler help you to check the quality of the links that point to your website.

You can filter the links by website, by category, by keywords, and by many other link elements. The Link Disinfection tool in SEOprofiler shows you the links that can have a negative impact on the rankings of your website.

Optimize the links that point to your website

Links are an important ranking signal. The SEO tools in SEOprofiler help you to optimize the links that point to your website:

Check your links

2. Internet marketing news of the week

GoogleGoogle announces 'the biggest leap forward in the past five years'
"Google has announced a major change to the ranking algorithm. According to Google, it’s “a significant improvement to how [Google understands] queries, representing the biggest leap forward in the past five years, and one of the biggest leaps forward in the history of Search."

Voice assistant study: Microsoft’s Cortana offers most answers, Google Assistant proves most accurate

"At the highest level, Google Assistant performed the best, but Cortana attempted to answer the most questions. Alexa also showed improvement in answer attempts. But accuracy declined on all devices, according to the study."

John MuellerGoogle: automatically translated content can be fine (but it can also trigger a penalty)

"Do you want to offer your website content in multiple languages? If you use an automated translation service to translate your content, it rank well if the translation is good. If the translation is bad, then it’s bad content that might be penalized by Google."

Achieve more with the redesigned Microsoft Advertising

"We’ve been working on a series of changes to modernize the look, feel, and functionality of [Microsoft Ads]. Our key goal with these changes is to help you more easily and intuitively manage ads on one of the world's leading advertising platforms.

+++ SEARCH +++ ENGINE +++ NEWS +++ TICKER +++

  • Google won't support Flash anymore.
  • Facebook offers ads in Facebook search results.
  • Survey: 97% of online adults transact with businesses they find on Yelp.
  • Google is testing Google Duplex technology in New Zealand.
  • What Google’s change in nofollow link means.
  • ROI of improving online reviews: +0.1 stars can boost conversion 25%.
  • Google accused of creating spy tool to squelch worker dissent.
  • Many French search results on Google do not show a description.
  • FTC rules that selling followers and likes is illegal, along with posting fake reviews.
  • Google My Business review: auto-suggested reply.
  • Google: we are not injecting cookies via clicks on search.

3. Previous articles

Do you need better rankings for your website?

SEOprofiler is a web-based search marketing tool that helps you to get better Google rankings. You can create a free SEOprofiler account here. The step-by-step manual will help you to get started as quickly as possible.