Weekly SEO news: 10 April 2018
Welcome to the latest issue of our newsletter!

Here are the latest website promotion and Internet marketing tips for you.

We hope that you enjoy this newsletter and that it helps you to get more out of your website. Please forward this newsletter to your friends.

Best regards,
Andre Voget, Johannes Selbach, Axandra CEO

1. How hyperlocal search engine optimization (SEO) can help your website

Last week, we explained that local SEO can help you to get more visitors if you have a brick and mortar business. Hyperlocal search engine optimization takes this to a next level.

hyperlocal SEO

The difference between local and hyperlocal SEO

Local search engine optimization focuses on cities or regions. For example, you could optimize your website so that it gets high rankings in Knoxville, Tennessee.

Hyperlocal SEO focuses on neighborhoods, streets, or landmarks. It is much more targeted than local SEO.

The benefits of hyperlocal SEO

It's easier to compete for hyperlocal search terms, because there are fewer businesses in that exact location.

In addition, hyperlocal results are usually displayed to people who search for something when they are in that location. That means that these customers can quickly reach your business after the search.

Hyperlocal results are highlighted in Google's map results. Often, Google will also show additional actions such as 'call', 'directions', etc. on the search results page.

How to optimize your website for hyperlocal results

If you want to be listed in the hyperlocal results, you must show Google that your website is relevant to these locations. There are several things that you can to make this happen:

1. Show your address on your website

Show the exact address of your business on your website so that Google and website visitors can easily see where you are located.

2. Use hyperlocal content on your web pages

Keywords are the cornerstone of successful search engine optimization. In addition to the goods and services that you offer, also include local information in the content of your web pages.

Mention nearby landmarks (monuments, stadiums, etc.), refer to events in the neighborhood, and include images of the location. When Google crawls your web pages, it should be clear that your business is closely related to the location. Include your hyperlocal search terms on your web pages.

3. Create a Google MyBusiness profile

Create a profile for your business on Google MyBusiness. This enables you to tell Google the name of your business, the location of your business, your opening times, and much more.

Add as many details as possible to your Google MyBusiness profiler. Upload photos and videos. Google will display them in the search results when people search for your business.

4. Add structured data markup to your website

Structured data markup enables you to make it as easy as possible for Google to display your opening times, your business telephone number, etc.

When Google crawls your web pages, they will find your local information much quicker with structured data. The Rich Results Creator tool in SEOprofiler helps you to create structured data markup for your code quickly and easily.

Improve your website now

Optimizing your website for the hyperlocal results will deliver many more customers to your business. Of course, you still have to make sure that the content of your web pages is right for the regular search results. You also should make sure that there are good websites that link to your site. The tools in SEOprofiler help you with that. You can create your SEOprofiler account here:

Improve your website

2. Internet marketing news of the week

GoogleGoogle MyBusiness now lets you specify a list of services

"It may be another of Google’s slow rollouts or buggy rollouts, because the info I slopped down (pictured above) hasn’t showed up yet when I search for 'Local Visibility System.'  It’s possible that, like structured-snippet extensions in AdWords, your 'services' only show up for certain search terms."

Why your XML website sitemap is important for SEO

"A sitemap offers a way for your site to communicate directly with search engines. This way, search engines can always stay up to date with changes on your site. This allows your site to be indexed faster."

Editor's note: The website audit tool in SEOprofiler automatically creates an XML sitemap for your website.

GoogleGoogle patent on related entities and what it means for SEO

"This patent gives us some idea of how to strengthen the association of our site or brand with specific terms and entities. The idea that we can push our rankings forward through entity associations, and not just links, is incredibly powerful and versatile. Links have tried to serve this function and have done a great job, but there are a LOT of advantages for Google to move toward the entity model for weighting as well as a variety of other internal needs.

Again, I am not suggesting you abandon your link building. Do this in addition to building links, or even better, focus your link-building efforts on ways that can accomplish both tasks at once."

Google: separate Q&A pages can signal low quality

"There are many sites that do break [Q&A] out into individual pages.  But they are all value added with things like lots of content, explanation videos, images, etc.  They aren’t just a question with a one sentence answer, content that will have trouble ranking, especially if there are a lot of competitor pages that are higher quality. [...]

You can rank for the featured snippet with these longer Q&A pages as well, so there is no need to try and artificially inflate content for individual pages, as long as you ask and answer the question in the longer page."

+++ SEARCH +++ ENGINE +++ NEWS +++ TICKER +++

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  • Apple hires Google’s A.I. chief.
  • Bing Ads launches price extensions.

3. Previous articles