If your website offers better content than the website that is currently linked by the other site then you might be able to convince the owner of the other website that it's better to link to your site.

Unfortunately, many websites won't link to your site if they think that they are already linking to a very similar site. For that reason, option B usually leads to better results.

Instead of trying to build content that is better than the content of your competitors, it is often easier to create complementary content. Create something that can serve as an important supplement to the pages that link to your competitors.

Pages with complementary content usually get more links than pages that contain the same content as an existing page, even if the content is better. For example, a well-known high-authority website might have an average article about a particular topic.

That article will get many links just because the website is well-known. If you have a better article about the same topic, changes are that the other websites still won't link to your site just because your site isn't as well-known and authoritative.

If you offer these websites something additional that complements the average article on the well-known site, then it is much more likely that these websites will link to your site.

Do you need better rankings for your website?

SEOprofiler is a web-based search marketing tool that helps you to get better Google rankings. You can create a free SEOprofiler account here. The step-by-step manual will help you to get started as quickly as possible.