Weekly SEO news: 27 November 2018
Welcome to the latest issue of our newsletter!

Here are the latest website promotion and Internet marketing tips for you.

We hope that you enjoy this newsletter and that it helps you to get more out of your website. Please forward this newsletter to your friends.

Best regards,
Andre Voget, Johannes Selbach, Axandra CEO

1. How to convince other websites to link to your site

Links are the most important signal in Google's ranking algorithm. The better the links that point to your website, the higher your rankings. Unfortunately, it's often difficult to get links from other sites. This article shows you how to convince other sites to link to your website.

how to convince other websites

Step 1: Identify the right websites

If you want to get as many good links as possible, you have to target the right websites. In general, websites that link to your competitors are good targets. These websites have shown that they are willing to link to other websites, and they are related to the topic of your website.

To find websites that link to your competitors, enter a competitor domain in the Link Profiler tool in SEOprofiler. The Link Profiler tool offers comprehensive filters so that you can find linking pages that contain particular words in the title, links with particular anchor texts, etc.

The Link Influencer tool enables you to find websites that link to more than one of your competitors. Usually, these websites are important hubs that should also list your own website.

Step 2: Give the other websites a reason to link to your site

After identifying the websites that link to your competitors, you have to convince these websites that it is better to link to your site. There are two main ways to do that:

Option A: Create better content

If your website offers better content than the website that is currently linked by the other site then you might be able to convince the owner of the other website that it's better to link to your site.

Unfortunately, many websites won't link to your site if they think that they are already linking to a very similar site. For that reason, option B usually leads to better results.

Option B: Create complementary content

Instead of trying to build content that is better than the content of your competitors, it is often easier to create complementary content. Create something that can serve as an important supplement to the pages that link to your competitors.

Pages with complementary content usually get more links than pages that contain the same content as an existing page, even if the content is better. For example, a well-known high-authority website might have an average article about a particular topic.

That article will get many links just because the website is well-known. If you have a better article about the same topic, changes are that the other websites still won't link to your site just because your site isn't as well-known and authoritative.

If you offer these websites something additional that complements the average article on the well-known site, then it is much more likely that these websites will link to your site.

Improve your links now

The brand new Link Profiler: A free site explorer tool.

Websites that link to your competitors are websites that should link to your site. SEOprofiler offers many powerful link-building tools that help you to improve the quality of the links that point to your web pages. You can create your free account here:

Get more links now

2. Internet marketing news of the week

John MuellerGoogle: splitting and merging websites can cause problems

"In a webmaster hangout on YouTube, Google's John Mueller talked about merging two websites into one. He also talked about splitting one website into two separate websites."

Google can handle simple domain changes, but splitting or merging websites can cause problems.

7 content marketing stats you need to know for 2019

"Almost half of the respondents are currently focusing on the measurement of their content marketing success. It might seem challenging to determine the content marketing ROI in a tangible way, but you can still focus on smaller objectives based on annual goals and specific campaigns to be more specific with your data."

Google+Google showing zero results again for many time, calculations & conversions search results

"Google has decided to show zero search results when they are confident that they are able to give answers that solve the searchers query fully. This is currently limited to many time, calculations & conversions search results."

Google: structured entity information cards patent

"Google was recently granted a new patent that described the information cards that appear in search results about different types of entities.

The patent tells us that the purpose of such cards in Search Results was to be able to provide information about structured entities that is helpful and which can scale well by not relying upon just manual curation by human editors."

+++ SEARCH +++ ENGINE +++ NEWS +++ TICKER +++

  • Breaking ground for Google’s first data center in Denmark.
  • Did the data-driven era miss an exit?
  • European privacy search engines aim to challenge Google.
  • The monopolization of America.
  • Scammers are changing the contact details for banks on Google Maps to defraud people.

3. Previous articles