Weekly SEO news: 18 December 2018
Welcome to the latest issue of our newsletter!

Here are the latest website promotion and Internet marketing tips for you.

We hope that you enjoy this newsletter and that it helps you to get more out of your website. Please forward this newsletter to your friends.

Best regards,
Andre Voget, Johannes Selbach, Axandra CEO

1. How to analyze the links of any website while surfing the Internet

Wouldn't it be nice to get the links that point to any web page that you're visiting with a single mouse click? We have just released a new browser bookmarklet that makes this possible. Just add it to the bookmarks bar in your browser and you can analyze any website with a single click.

Just drag it to the bookmarks bar and you're done

Just drag the "Analyze links" button to the bookmarks bar of your web browser. You can find the button on this page:

how to drag the bookmarklet

That's all there is to it. Whenever you want to analyze the links of a web page that you are viewing, just click the 'Analyze links' text in your bookmarks bar and you will get an analysis of the links that point to the page.

Why should you analyze the links of the web pages that you visit?

There can be a variety of reasons why you might want to analyze the links that point to a particular website or page.

For example, the links that point to a website can help you to find out why a web page has high rankings on Google and other search engines. You can check the words that are used to link to a page, how many links the particular page has, etc.

You can also check the links of a website to find out whether the website is popular or not. If you find a website that should link to your site, a quick analysis of the links that point to the site will help you to get a better idea of the quality of a website.

Here's an example:

Say you're surfing the web and you find a cool site about running. Wouldn't it be nice to get a link from that website if your website also has to do with running? Just click the 'Analyze links' button in your bookmarks bar and you will get a Link Profiler page in your current project:

Just click the button

The links are automatically filtered by the page that you have viewed. Use the menu on the left to learn more about the links that point to the site. You can also use the filters to work with the links that point to the site.

analysis of the links

If you think that it would be nice to get a link from a site, click the "Add to Link Manager" button on the analysis page to add the site to the Link Manager tool in SEOprofiler:

The Link Manager in SEOprofiler will get further information about the website, and it will also show you ways to contact the owner of the other website so that you can suggest a link to your site:

the Link Manager

Analyzing the links of the web pages that you visit has never been easier. If you have multiple SEOprofiler projects, the link analysis page will automatically be opened in the project that you are currently working on.

It even works with the free SEOprofiler plan

The new bookmarklet works with any SEOprofiler plan, including the free plan. If you don't have an SEOprofiler account yet, you can create your free account here:

Create free account

2. Internet marketing news of the week

John MuellerGoogle: we'll use the most restrictive settings on your pages

"In a discussion on Reddit, Google’s John Mueller said that Google will use the most restrictive settings on your pages when it comes to web page indexing. You can use JavaScript to add stricter indexing rules, but you cannot remove them with JavaScript."

14 ranking signals you need to optimize for in 2019

"In 2019 I would definitely suggest setting a course for creating great content, quality link building, and improving user experience. Besides this, it’s always nice to carry out competition research to see how your top competitors optimize for the following ranking signals to borrow their tactics and reinforce your weak spots."

John MuellerDo CDNs (content delivery networks) hurt your rankings? Google says no.

"On Twitter, a webmaster asked John Mueller whether using CDNs such as Cloudflare had a negative impact on the search engine rankings of a website. He saw a study that claimed that, sometimes, there might be a problem."

Local consumer review survey

"86% of consumers read reviews for local businesses (including 95% of people aged 18-34) [...] 40% of consumers only take into account reviews written within the past 2 weeks – up from 18% last year."

+++ SEARCH +++ ENGINE +++ NEWS +++ TICKER +++

  • 4-Star fake review issue - over 2.3 Million fake ratings on Google.
  • Australian consumer watchdog puts Google and Facebook on notice.
  • A major goal of the Bing ranking team is to build an algorithm that would rank documents in the same order as humans would as they are following the guidelines.
  • Google rolls out overlays for hotel highlight icons.
  • It seems that many people do not interact with Google Posts anymore.
  • Do men and women value online reviews differently?

3. Previous articles