Weekly SEO news: 8 January 2019
Welcome to the latest issue of our newsletter!

Here are the latest website promotion and Internet marketing tips for you.

We hope that you enjoy this newsletter and that it helps you to get more out of your website. Please forward this newsletter to your friends.

Best regards,
Andre Voget, Johannes Selbach, Axandra CEO

1. How to find missed keyword opportunities

High rankings for the keywords that are related to your business will deliver targeted visitors and customers to your website. What if you overlooked many good keywords that could have delivered even more customers to your site?

SEOprofiler helps you to find the keywords that are used by your target audience.

get many more customers

Which keywords does your target audience use?

When you search for a particular keyword on Google, Bing or Yahoo, these search engines show keywords that are related to the search term on their result pages.

These related keywords are keywords that search engines find relevant, and these keywords are used by real people who search for your keywords.

You can increase the number of customers that find your website through search engines by targeting these additional keywords on your web pages.

Related keywords for all of your monitored keywords

The Ranking Monitor in SEOprofiler shows related keywords for each keyword that you monitor on Google, Google Mobile, Bing and Yahoo. Just click the 'Details' button on the page 'Ranked keywords' to view the related keyword suggestions for a particular keyword:

suggested keywords

If you want to see all suggested keywords for your account, open the 'Suggested keywords' page:

detailed suggested keywords

For each keyword, you get additional information such as the number of monthly searches, the price per click if you advertised for that keyword on Google AdWords, the competitions, etc.

Click the '+ Mon' button to monitor a keyword, or click the 'Top 10' button to optimize a page of your website for that search term.

More visitors for your website

Targeting additional related keywords will bring many more customers to your website. If your website has many pages that are relevant to a particular topic, Google and other search engines will find your website relevant to that topic and your web pages will get higher rankings.

Make your website relevant by targeting as many related keywords as possible:

Create free account

2. Internet marketing news of the week

StatisticsPaid search ad trends: What gets people clicking?

"People click on Google search ads much more often than Amazon, YouTube, and Bing ads. Businesses that want to engage broader customer segments, however, should still invest in PPC advertising across all major search engines. [...] Text ads are the most common type of paid search ads people click on, especially on Google."

Search engine DuckDuckGo is growing

"DuckDuckGo served over 9 Billion private searches in 2018 (and is on pace to shatter that record in 2019)! Despite our traffic growth, though, the number of personal profiles we store remains unchanged. It's still zero."


John MuellerGoogle: optimize for our current crawler

"On Twitter, Google’s John Mueller said that it’s advisable to keep your web pages simple. Google’s web crawler cannot fully crawl and index all of the latest technologies. Even JavaScript pages cannot be crawled fully."


Google: You are responsible for the content on your web pages

"On Twitter, Google’s John Mueller said that you are responsible for the content on your website. If bots or humans can create content on your web pages (AI generated articles, comments, forum entries, etc.) then you are responsible for the content and for the links that are on these pages."


+++ SEARCH +++ ENGINE +++ NEWS +++ TICKER +++

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