|Weekly SEO news: 25 December 2018|
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news of the week
Mobile-First indexing, structured data, images, and your site
"We're happy to announce that we now use mobile-first indexing for over half of the pages shown in search results globally. [...] If your site uses responsive design techniques, you should be all set!"
Editor's note: These mobile SEO tools can help you.
DealBook briefing: inside Facebook’s huge data giveaway to its big tech brethren
"Facebook let some of the world’s largest technology companies have more intrusive access to users’ personal data than it had previously disclosed. [...] By 2013, Facebook had entered into more such partnerships than its midlevel employees could easily track, according to interviews with two former employees."
Two years on, mixed reports on AMP adoption
"The open source project that enables Web pages and ads to load nearly instantly is being adopted at a slower pace than advocates expected. [...] While major media organizations have embraced AMP, there’s been a more gradual uptake for smaller organizations who lack the resources of the giants."
Google’s patents and SEO ranking factors: connecting the dots
"Thematically looking at these patents suggests that Google is focusing a lot on making itself and its entire environment more valuable for local businesses. This is possible by tweaking the knowledge graph, an aggregating contextual accuracy of reviews, location-based data, and validating a number of these data points using social media. Google has set its course on its way."
SEARCH +++ ENGINE +++ NEWS +++
- Google tests black URL/breadcrumbs at top of search result snippets.
- Google AI Principles updates, six months in.
- Mobile-first notification messages are delayed.