Weekly SEO news: 9 April 2019
Welcome to the latest issue of our newsletter!

Here are the latest website promotion and Internet marketing tips for you.

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Best regards,
Andre Voget, Johannes Selbach, Axandra CEO

1. How much does SEO cost? How can you get more for your money? What should you do?

If you want to survive the fierce online competition then you need SEO. The question is not if you should invest in SEO but how much you invest. SEO can be very expensive. How can you get more for your money?

the cost of seo

How much do SEO agencies charge?

SEO agencies have different pricing models:

1. Hourly consulting: the average SEO agency (or individual) charges between $100 and $300 per hour (all amounts in US$).

2. Fixed prices: businesses that are new to SEO often buy services at fixed prices. This can be a website content audit (usually $500-$7,500), link profile audits ($500-$7,500) or SEO copywriting ($0.10-$0.50 per word).

3. Monthly retainer: the most popular pricing model is a monthly payment. On average, SEO agencies and individuals charge $750-5,000 per month. Depending on how much you pay, you can expect different services: regular analytics reports, on-site optimization, link building, keyword research, etc.

Some offshore companies offer 'SEO' services for much lower prices ($100-$500/month). In general, you can be sure that these services use spam techniques to 'promote' your website and that these services will backfire on you.

If an SEO service is too cheap, it's likely that they use risky methods. That's a lesson that many businesses had to learn in the past. If something looks too good to be true, it's not true.

How to get more for your money

You can automate many things that SEO agencies do for you with the right tools. For example, SEOprofiler can do the following for you:

  • Regular website audits: the website audit tool in SEOprofiler automatically checks the content of your web pages and it shows you all the errors that should be corrected.
  • Regular link profile audits: the link profiler tool in SEOprofiler shows you the backlink structure of your website. It also shows the backlinks that could have a negative influence on the rankings of your web pages.
  • Regular reports: use the scheduler in SEOprofiler to automatically get SEO reports by email. You can also view your reports online and you get access to all important key metrics.
  • On-site optimization: the Top 10 Optimizer tool in SEOprofiler analyzes the content of your web pages.
  • Regular position checks: the ranking monitor in SEOprofiler checks the position of your web pages on Google, Google Mobile and Bing. You can specify the exact city from which the rankings should be checked. The ranking monitor informs you about dramatic ranking changes, it shows easy ranking opportunities, and much more.

Instead of the $2,500 that the average client pays his SEO agency for these services, you can get all of this for a much lower price with SEOprofiler. SEOprofiler is a do-it-yourself SEO tool that helps you to get better rankings on search engines.

Even if you only use the fully automated reporting tools in SEOprofiler, you will save a lot of money. If you use all tools in SEOprofiler, you will save even more.

Should you hire an SEO agency or should use a do-it-yourself tool?

This depends on your needs. If you have the money, hiring an SEO agency or an SEO professional can be a good solution. To get results, you should invest at least $2500 per month. If you pay less, you'll only get automated reports (which you can run for yourself with the right tools).

If you can invest some time in your website, a do-it-yourself SEO tool can help you to save a lot of money. For example, SEOprofiler creates the same reports that you will get from a professional SEO agency - for a fraction of the costs. You can even use SEOprofiler to offer your own SEO services.

Test SEOprofiler for free if you want to use a tool!

Search engine optimization takes time. SEO is a long-term investment. You will get the best results if you regularly work on your web pages. The tools in SEOprofiler can help you to do that as efficiently as possible. Try SEOprofiler now:

Try SEOprofiler for free

2. Internet marketing news of the week

Google Google confirms indexing problems: sites dropped out of the index

"Last Friday, Google suddenly removed many web pages from the search results. It turned out that this was an error and Google tried to fix the problem. [...] To make sure that Google ranks your web pages as well as possible, optimize your website with the tools in SEOprofiler."

Google: it's okay to make your domain registration information private

"Google’s John Mueller confirmed on Twitter that it’s okay to hide registration information on WHOIS. A webmaster asked if the WHOIS information should be public to gain trust from Google bots. John Mueller answered that this wasn’t necessary. [...] With GDPR, public WHOIS entries as aren’t legal anymore in Europe."

John MuellerGoogle: 301 redirects to other domains do not count as links

"A webmaster asked on twitter whether a 301 redirect from domain A to a page on domain B counts as a link from domain A to domain B. Google’s John Mueller said that 301 redirects do not count as links. However, links that point to redirecting URLs count as links to the target page."

Google: how to rank individual pages on your website

"Google’s John Mueller explained in a webmaster hangout on YouTube how to rank individual pages of your website. There are several things that you can do if you think that a particular page of your website should be ranked instead of the home page of your website."

+++ SEARCH +++ ENGINE +++ NEWS +++ TICKER +++

  • Is there a new user-agent "google-Read-Aloud"?
  • Google cancels AI ethics board in response to outcry.
  • AMPproject.org moves to amp.dev.
  • How deep is Google’s love? Where the in-depth articles have gone.
  • Researchers find 540 million Facebook user records on exposed servers.
  • Bing Ads: Drive customers to immediate action with Action Extensions.
  • Universal Search updated at Google.

3. Previous articles

Do you need better rankings for your website?

SEOprofiler is a web-based search marketing tool that helps you to get better Google rankings. You can create a free SEOprofiler account here. The step-by-step manual will help you to get started as quickly as possible.