Weekly SEO news: 5 November 2019
Welcome to the latest issue of our newsletter!

Here are the latest website promotion and Internet marketing tips for you.

We hope that you enjoy this newsletter and that it helps you to get more out of your website. Please forward this newsletter to your friends.

Best regards,
Andre Voget, Johannes Selbach, Axandra CEO

1. Better keywords lead to more revenue

The keywords that you choose for your web pages are the most important factors that decide whether you will succeed with your website or not. A number 1 listing on Google can be pointless if you have that listing for the wrong keyword.

You need a better keyword tool.

If you target the wrong keywords, you'll waste a lot of time, energy and money.

You don't know the best keywords for your website

Many business owners think that they already know the best keyword for their websites. If they haven't done some research, they are usually wrong. There are several reasons for that:

  1. You know your business much better than anybody else. You know the special terms that are used in your branch and you know what you should search for when you're looking for products like yours.
  2. Your customers don't know as much as you. They don't know your terminology and they might use totally different keywords. For example, people might search for the keyword "nose job" while your professional pride tells you that you should use the word "rhinoplasty." If you don't use the words that your customers use, your website won't be found.
  3. The intention of the searcher is important. Just because a keyword is used very often on search engines it doesn't mean that you'll get many customers. People who find your website through a special keyword might not be interested in purchasing.

It's very important that you take some time to find the best keywords for your website. The time and efforts that you invest in finding the right keywords will pay back in no time.

A keyword database with more than 249 million keywords

The keyword suggestion tool in SEOprofiler is a powerful tool that helps you to get new keyword ideas for your search engine optimization campaigns. It's keyword database contains 249 million keywords.

The keywords that you choose are the most important factors that decide whether you succeed or not.

Use the wrong keywords and you will waste a lot of time and money. Use the right keywords and you will get many more targeted website visitors.

get a better keyword suggestion tool

The keyword suggestion tool in SEOprofiler is an international keyword tool.

You get keyword suggestions for 72 countries and languages, including English, Spanish, German, French, Dutch, Italian, and many more.

Get keywords that are related to your website

When you check your rankings with the Ranking Monitor in SEOprofiler, you will automatically get related keyword suggestions.

These keyword suggestions are keywords that are related to your website, but you aren't tracking these keywords yet.

related keyword suggestions

Do not miss out on keywords that can send your website many more visitors.

Many more keyword tools

Google ranks topics. Optimize different pages of your website for different keywords that are all related to the topic of your website to show Google that your website is relevant to this topic.

SEOprofiler offers many more keyword tools that help you to find the best keywords for your website. You can create your SEOprofiler account here:

Improve your keywords

2. Internet marketing news of the week

GoogleGoogle: there are no BERT scores
"Google’s Danny Sullivan said on Twitter that BERT doesn’t assign values to pages. It’s just a way for Google to better understand language. BERT is about sentences and phrases. [...]

Fortunately, BERT is only a small part of Google’s overall ranking algorithm. Use the SEO tools in SEOprofiler to optimize your web pages and get high rankings on Google and other search engines."

How might Google extract entity relationship information from Q&A pages?

"Google just announced that it was using a natural language processing approach called BERT. I mentioned that approach when I wrote the post 'Semantic Frames and Word Embeddings at Google' back in May.

This patent provides a good example of how natural language processing might be used to understand questions and answers on Q&A pages, and whether those fit some known templates to identify relationships between entities and properties of entities."

GoogleGoogle: links with low traffic are not less valuable for SEO

"A webmaster asked on Google whether diminishing traffic of a link lowered the value of that backlink in the eyes of Google. He also asked if he should disavow these links. Google said no to both questions."

Google: we are not working on content submission & crawling removal

"Earlier this month, Bing announced a pilot to allow some publishers to submit content and the HTML to the search engine without Bing having to crawl the page at all. This would effectively remove the requirement to crawl these sites. I asked Google if it is considering doing so as well and the company said no."

+++ SEARCH +++ ENGINE +++ NEWS +++ TICKER +++

  • Google.com rolling out refreshed design for account switcher on web.
  • Google's BERT update might be huge for the NY Times.
  • There was an issue with some Google search operators.
  • Vint Cerf’s top moments from 50 years of the Internet.
  • Negative keywords: how to use them and why they’re important.
  • Google sued by Australian regulators over location tracking.
  • Achieving 3.7 Google My Business rating stars delivers highest conversion boost, study finds.
  • Test: Google removing URL entirely from the search results.
  • Did the algorithm behind how news articles rank at Google just change?
  • Google is buying Fitbit: now what?

3. Previous articles

Do you need better rankings for your website?

SEOprofiler is a web-based search marketing tool that helps you to get better Google rankings. You can create a free SEOprofiler account here. The step-by-step manual will help you to get started as quickly as possible.