Weekly SEO news: 17 December 2019
Welcome to the latest issue of our newsletter!

Here are the latest website promotion and Internet marketing tips for you.

We hope that you enjoy this newsletter and that it helps you to get more out of your website. Please forward this newsletter to your friends.

Best regards,
Andre Voget, Johannes Selbach, Axandra CEO

1. Technical SEO website audits made easy

Regular technical audits of your website are important. Servers can have problems, links can change, and there can be many other things that can have a negative impact on the search engine rankings of your website.

A bad user experience also leads to fewer sales. For that reason, you should regularly run technical website audits. This is very easy with the website audit tool:

Step 1: Create a project for your website

Creating a project just means that you tell the website audit tool which website you want to check. Click the 'Add new project' button on your account overview page and enter the address of your website. That's all there is to it.

When you create a new SEOprofiler account, the first project will be created automatically.

Step 2: View the audit report

After creating the new project, the website audit report will be created automatically. Select Website audit > Overview in the menu on the left in your SEOprofiler account. You will see an overview of the errors that were found on your website:

Filter the checked files in the website audit tool

The website audit tool checks many different things that have an impact on the position of your web pages in the search result pages of Google and other search engines.

Step 3: Fix the errors

Open the page Checked files in the website audit tool to get an overview of all checked pages.

By defaults, the checked files are sorted by the number of issues that have been found. You use the filters on the top of the page to show files that contain particular errors:

Filter the checked files in the website audit tool

The pages shows the list of files that have been checked. To get the error details for a page, click the Details button next to a page URL:

SEO audit details

Indexability, structured data, AMP, and other technologies

In addition to the pages Overview and Check files the website audit tool also analyzes many other things, such as the indexability of your web pages, the usage of structured data and other technologies on your pages, AMP pages, the security settings of your server, and much more:

SEO audit: indexability, technolgies, AMP, and more

The website audit tool also checks your pages for spelling mistakes. You can select 47 different dictionaries for the spell check. The audit tool also supports multi-language websites.

Invisible errors and SEO audits for mobile websites

Some errors cannot be seen by browsing your website. For example, your web pages might send a '404 not found' HTTP status code to search engines although users see the correct page. This will cause massive ranking problems. The website audit tool finds these errors.

The website audit tool also enables you to check your website as if it was requested from a mobile device. You also get screenshots of your website for different devices:

SEO audit: different devices

Create your audit report now

Create your SEOprofiler account now to get a website audit report for your own website. The website audit tool in SEOprofiler automatically checks your web pages once per week. You can also create audit reports manually.

Create your audit report now

2. Internet marketing news of the week

GoogleGoogle: we do not index all URLs on a website
"Google does not index all URLs on a website, that’s what Google’s John Mueller said on Twitter this week. Last month, John Mueller said that Google doesn’t index all pages in sitemaps or on the web, and that it would be impossible to do so."

User comments and the difference between indexable and indexed – are blog and article comments helping your site SEO-wise?

"I covered the importance of understanding if your comments are indexable, and then if they are actually being indexed (which are two different things). Like many other topics in SEO, it’s critically important to test your own setup to see how Google is handling your user comments.

Since comments help make up the content on the page, and each page is counted when evaluating quality for a site, it’s super important to understand what’s being indexed, and what’s not."

GoogleGoogle: BERT is now rolling out to over 70 languages worldwide

"Google has confirmed that BERT, their new way for Google Search to better understand language, is now rolling out to over 70 languages worldwide. [...] The BERT update has an impact on 10% of all queries. In general, very specific longtail searches show new results with the BERT algorithm."

Pro Tip: Why you should stop using last-click attribution in Google Ads

"For one lead generation client in a competitive industry, we saw conversions increase 16% and CPA decreased by 12% just one month after switching to linear attribution. On the e-commerce side, one account saw a 5% increase in ROAS just 2 weeks after switching from last-click to position-based."

+++ SEARCH +++ ENGINE +++ NEWS +++ TICKER +++

  • Local consumer review survey 2019.
  • Is it time to give Bing another chance?
  • Google testing new borders on mobile SERPs.
  • How Google Play works.
  • Google: Making our products more helpful in Arabic.
  • Google Shopping 100: This season’s top trending gifts.
  • Google testing review carousel with query related phrases.

3. Previous articles

Do you need better rankings for your website?

SEOprofiler is a web-based search marketing tool that helps you to get better Google rankings. You can create a free SEOprofiler account here. The step-by-step manual will help you to get started as quickly as possible.