Weekly SEO news: 17 October 2017
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Here are the latest website promotion and Internet marketing tips for you.

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Andre Voget, Johannes Selbach, Axandra CEO

1. New in SEOprofiler: find out how well your tagged keywords perform

If you monitor many keywords that are related to your business then it can become difficult to keep track of all of them. The 'tags' feature in SEOprofiler helps you to create keyword clusters without changing the actual keywords.

Example: If you sell shoes, you could add the tags 'sport shoes', 'running shoes' and 'nike' to the keyword "Men's Air Max Tavas". Then you can filter your keyword lists to view all running shoes, even if the keywords do not contain the term 'running shoes'.

You can use an unlimited number of tags

The Ranking Monitor in SEOprofiler enables you to add an unlimited number of tags to your keywords. You can even assign multiple tags to the same keywords.

you can use as many tags as you want

This feature enables you to monitor how particular keyword groups perform.

How to check the performance of tagged keywords

Until now, you could check the performance of your tagged keywords on the page "Ranked Keywords" by filtering the keywords by tag. If there are many keywords with a particular tag, the data can be a bit overwhelming.

That's why we have added the new page "Ranked tags" to the Ranking Monitor.

In addition to the existing features, the new page shows the performance of tagged keyword groups over time. This enables you to quickly find out which keyword groups perform best:

rankings by tags

The new page "Ranked tags" enables you to see how well your tagged keyword groups perform on Google, Google Mobile, Bing and Yahoo over time.

Extended reports for your clients

SEOprofiler also enables you to offer your clients custom SEO reports in your company design. Of course, the new page "Ranked tags" is also available in these web-based reports. The reports have no reference to SEOprofiler and your clients won't find out that you use SEOprofiler to create the reports.

You can find the custom client reports here:
SEOprofiler > Your project > Client reports > Web-based reports

Many more powerful features

The Ranking Monitor in SEOprofiler offers many more powerful features. In addition to the Ranking Monitor, SEOprofiler offers tools for keyword research, web page optimization, competitive intelligence, link analysis, link building, website analytics, and much more. If you haven't done it yet, try SEOprofiler now:

Try SEOprofiler now

2. Internet marketing news of the week

Gary IllyesGoogle's Gary Illyes: removing low quality pages won’t result in sitewide Google rankings boost
"It's not guaranteed that you will see any positive effect from [removing low quality content]. Basically if you have lots of crappy content pages and hopefully you are not going to rank for those pages, but if you do and you noindex those pages, then you are lowering your own traffic by noindexing those pages.

I don’t like the idea of noindexing pages, I would much rather see site owners improve the pages that show up in the search results. For those that don’t show up in the search results, those are not indexed, and if they are not indexed then typically they are not affecting your site."


Google does not use off-site sentiment analysis for ranking

"[Google's Gary Illyes] clearly denied sentiment analysis as a ranking factor. What he meant was that it's important to develop our reputation on the web. I talked about this with him after the session."


Gary IllyesGoogle's Gary Illyes: featured snippets are evolving and changing 

"Gary Illyes said at the State of Search conference yesterday in his keynote that how featured snippets work, both in user interface and how they rank, is evolving. He said what works for them today, may not work tomorrow. He added that the rules behind why they work and how they work is changing."


Quality score in 2017: Should you care?

"There are a lot of reasons quality score is an unreliable predictor of cost per conversion. However, I believe that the biggest reason is also the simplest reason: Quality score is Google’s metric, not yours.

Quality score matters to Google because it helps Google make money, not because it helps you make money."

+++ SEARCH +++ ENGINE +++ NEWS +++ TICKER +++

  • Google just bought a podcast app cofounded by former Netflix executives.
  • Google to give $1 billion to nonprofits and help Americans get jobs in the new economy.
  • Yandex introduces Alice, an Alexa-like assistant that speaks Russian.
  • Google bombs are our new normal.
  • Google's learning software learns to write learning software.

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