Weekly SEO news: 29 January 2019
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Here are the latest website promotion and Internet marketing tips for you.

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Best regards,
Andre Voget, Johannes Selbach, Axandra CEO

1. How to find the find the texts that are used most often to link to your website

The texts that other websites use to link to your website have a strong influence on the rankings of your pages on Google and other search engines. Which texts are used to link to your website? Which texts should be used?

how to analyze anchor texts

What are anchor texts?

The visible, clickable text of a link is called 'anchor text'. Most websites show the anchor text in a different color than the surrounding text. In the early days of the Internet, anchor texts were always underlined (but this has changed).

Good anchor texts show people what a link is about. They give an incentive to click on the link, and they help search engines to put a link into context.

In the HTML code of a web page, the anchor text looks like this:

<a href="https://www.this-is-the-url.com">This is the anchor text</a>

Popular anchor text types

There are different types of anchor texts that can be used to link to a website:

Which anchor texts are the best?

A good anchor text is relevant and useful. A good anchor text shows the user what he will get when clicking the link: A powerful search engine optimization tool with free accounts.

Try to get links that contain your focus keywords in the anchor text. Good anchor texts help both users and search engines to decide whether a link is worth visiting. Keep your links natural and relevant to get good results.

If your website has many links from other sites that contain keywords that are related to a particular topic, it is much more likely that your website will get high rankings for these keywords.

How to find the anchor texts that are used to link to your web pages

The Link Profiler tool in SEOprofiler shows you the anchor texts that are used to link to your website. Just enter the URL of your website in the search box in the Link Profiler:

how to find link anchor texts

The Link Profiler tool enables you to find all anchor text types quickly and easily. In addition to the anchor texts, the Link Profiler tool enables you to get much more information:

  • How many links from how many sites point to a website?
  • How many links point to a particular page on the site?
  • Which words are used to link to the pages?
  • Which words are linked most often?
  • What is the category and the context of the linking sites?
  • Are the links nofollow or dofollow?
  • How old are the links, etc.

Analyze your website links now

Create your free SEOprofiler account now to analyze the links that point to your website:

Check HTTP status codes now

2. Internet marketing news of the week

John MuellerGoogle's John Mueller: disavowing bad links can help Google to trust your other links

"Google’s John Mueller said in a webmaster hangout on YouTube that disavowing bad links can help Google to trust your other links more."

The Link Disinfection tool in SEOprofiler helps you to disavow bad links.

The 2019 page speed report - stats & trends for marketers

"When it comes to waiting for pages to load, most consumers think they’re more patient than they actually are. Nearly 70% of consumers admit that page speed impacts their willingness to buy from an online retailer. Although they know it’s important, the majority of marketers aren’t making page speed a priority."

Security checkNew in SEOprofiler: check your website for security vulnerabilities in target blank links

"If you link with the target=’_blank’ attribute to another website, the page you are linking to gains partial access to the linking page via the window.opener object.

For example, the newly opened tab can change the window.opener.location to some phishing page. They can also execute some JavaScript on the opener-page on your behalf."

Does Google use Schema to write answer passages for featured snippets?

"Google was granted a patent last week, describing search engine query processing when it comes to question answering. [...] This newly granted patent was originally filed in 2015. By telling us that having Structured data on our page increases chances of showing a featured snippet, it provides another good reason to be including structured data on your site."

+++ SEARCH +++ ENGINE +++ NEWS +++ TICKER +++

  • Google Discover surfacing ‘Posts on Google’ from brands and artists.
  • Google urged the U.S. to limit protection for activist workers.
  • Google’s European monopoly (& shrinking click-through opportunities).
  • Google Ads basically saying 'we're gonna start messing with your accounts in a week unless you explicitly say no.'

3. Previous articles